Make 35% of our collection from bio acetate by the end of 2020.
Remove all unnecessary packaging (like paper cards and boxes) by 2020.
Produce all packaging from 80% recycled materials by November 2020.
Invest in reusable packaging or set up a recycling initiative for packaging by 2021.
Have Code of Conduct signed by factories we work with indirectly, e.g. our acetate, lens and metal suppliers, by July 2020.
Become a certified B Corporation (focusing on environmental and social performance) by 2021.
Reduce our average emissions per frame by 10% in 2020, compared with 2019 (read more).
Reduce our average emissions per frame by 15% in 2021, compared with 2020.
Offset 100% of our CO2 by 2020.
Become 100% carbon neutral by 2030.
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