Visit our Haarlem store with in-house optician on Kruisstraat

Kruisstraat 35

2011PW Haarlem

Netherlands

For the interior of this store we collaborated with spatial design agency Claessens & Erdmann. The idea is that this space pays homage to Haarlem as the home of the printing press, and, as a result, the spread of ideas. Apparently your man Laurens Jansz Koster invented it first. The colours you see around you are translated from a the CMYK system used in coloured printing. Spot the overlaps where two CMYK coloured inks collide. And look out for the rolls here and there – they’re are meant to give the feeling that you’re actually inside of a printing press.