Visit our London store with in-house optician on Earlham Street

10 Earlham Street

WC2H 9LN London

United Kingdom

This store was our first physical retail store in the U.K. It’s a two-storey space that was designed in-house by the brand’s retail team. There’s an emphasis on reflection and you’ll find a neat system of turning mirrors that face the street to reflect at passers-by. You’ll also catch sight of a pretty fabulous neon artwork installation. Oh, and make sure you clock the hexagonal till – it’s our little reference to the Giant’s Causeway. To celebrate the distinct spirit of London, Ace & Tate also shares this retail space with creatives from across the city.