What we believe in
We’re a diverse, international bunch — and we wouldn’t have it any other way. It’s what makes us unique, after all. We embrace inclusivity, champion equity, and respect all points of view. True to our Dutch roots, we’re down-to-earth and encourage everyone to be themselves. Always.
Yes, we take the serious stuff seriously. We’re ambitious, hard workers, with big goals and ideas that require passion, effort, and collaboration. But we also try to have fun along the way! We celebrate our wins, share our failures, and bring optimism and positivity to every new challenge we face. Teamwork is where we get seriously good at what we do; we love challenging ourselves and learning from each other in order to move forward.
Our mission is to be a driver of positive change within the eyewear industry. We’re very proud to be a certified B-Corp, but we still have a long way to go. As a maker & seller of things, we know that the actions we take have an impact on both the natural environment and on the communities where we engage. We’re working hard to reduce our environmental impact, and to ensure our employees & wider stakeholders stay healthy, balanced, and are treated with respect and dignity.