Josephine de Fijter is excited by the openness that dancefloors create. For ADE 2018, her project The Photo Room explores the theme ‘identity unveiled’. It takes form as a video installation, and it aims to capture and intrigue with new thoughts on how we might perceive ourselves in emerging and unexpected places, like the club.
Can you give us an introduction to The Photo Room?
The Photo Room is a temporary environment built to redefine the context of art photography. In every exhibition, I aim to bring a socially relevant topic forward through visual art. I believe different mediums such as music, sound and video are important for neutralizing and heightening your senses whilst looking at art.
What do you mean by ‘identity unveiled’?
Right now, I have the impression that a lot of us are struggling with how we are perceived. It is as if we have to put on new layers of skin in order to be accepted and protected from criticism. Therefore I wanted to show through the video installation how identity is constructed and the struggle we have within, but also how we might be able to release from this and return to our true selves.
How does club culture connect to your work?
I find it of importance to be captured and intrigued by new thoughts in unexpected places. Most people find themselves the most efficient working behind their computers or actively working on their project. Nevertheless, our brains are proven to be still highly active (around 40%) whilst walking, and in these moments your creativity is at its highest. I find dancing one of these examples of being one with yourself and releasing any pressures you might have endured. Thus, at these times you are expected to be most open for new interpretations. This I would like to introduce in club culture by having references to everyday life in aesthetically pleasing ways.
What is your general opinion of club culture right now?
It is very hard to generalize but I find it important that people can be themselves and are able to search for their boundaries. I am fascinated but also scared about how people are using sedatives for days as a mean to lose themselves. I don’t have anything against it, but I am worried when it is a way of hiding from one’s everyday life. Afterwards, they come back and put on their mask again. Everyone deals with their issues in their own way and we all have our struggles. Not sharing and hiding from it can create a vicious circle. This is the painful point I would like to break free from by showing that you are worthy and good enough just by being you.
Is there anything we should be particularly excited about amongst the exhibited works?
What can be more exciting than 12 emerging artists collaborating with experts in sound and video to bring together a consistent narrative? I hope it is the starting ground for more people to start experimenting with cross-media art exhibitions.
Uncoated: Identity Unveiled at Ace & TateDate & Time: all ADE long.Venue: Ace & Tate store Van Woustraat 67, 1074 AD AmsterdamAccess: Free entrance.
Uncoated: The Photo Room Date & Time: 18th, 19th, 20th October, 5PM - 10PMVenue: Make Some Noise Group - Tussen de Bogen 109, AmsterdamAccess: Free entrance - More information here.