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Introducing the
Ace & Tate
vision statement

Vision StatementVision Statement

Welcome to our Vision Statement. Read on to discover our own take on eye care and what it means to us, as told by the people who make the magic happen — our opticians.

A word from
our opticians

Our team filled us in on why they do what they do. As you’ll find out, not all opticians wear lab coats.

“I really enjoy sharing my knowledge”

Sara, Master Optician

“I don't sit down and think I saved someone's life, no, I feel as if I made someone appreciate life more”

Ankit, Optometrist

“Work doesn’t have to be work, it can also be friendship.”

Sara, Master Optician

“What I like about our customers is the diversity – young people, older people, business people and hip people”

Lisan, Optician

Top quality materials

All of our frames are thoughtfully designed by our in-house team in Amsterdam, and only produced in factories that share our strict values of quality and integrity.

We only use carefully sourced, top quality materials.
Very classy synthetic lenses, and we apply protective hardening layers, super anti reflection as well as 100% UV protection coating.

Mighty fine machinery

To ensure a proper examination, our eye test rooms are equipped with some super sleek machinery. Explore the image below to check out the goods.

Essilor APH550 phoropter
State of the art, fully automatic phoropter head with touch screen control panel
Essilor APH550 phoropter
State of the art, fully automatic phoropter head with touch screen control panel
Essilor AKR550 Autorefractor
Automated Autorefracto-Keratometer
Essilor SL550 Slitlight
Essilor CSPOLA600
Polarized digital visusscreen
Essilor ALM500 Autolens meter
Smart auto lens meter with touchscreen display


We’re working on minimising our environmental impact. The goal for Ace & Tate is to have a positive social impact on people’s lives by providing sight, changing perspectives and opportunities for growth within the company. We put transparency and impact at the core of everything we do.

Most importantly.

The ambition for Ace & Tate is to become the driver for change in our industry, by focussing on measurable impact as well as improving the product and everything that comes with it.

10 principles of eye tests

Join our team?

Ace & Tate
We assume you are interested in joining our team, knowing the fact you made it all the way through our Vision Statement?
Ace & Tate