This summer we’re celebrating the art of lounging, we’re switching off and enjoying leisure for the sake of pleasure.
Our first release takes inspiration from the 60s design revolution, which embodied a creative and laid-back spirit. Chunky, bold and full of character, our new frames reflect a vibrant aesthetic that felt so innovative then and still feels so modern today. Sit back, relax and take the scenic route.
UK-based graphic designer Anthony Burrill created a series of statement prints for our SS17 pre-collection, encouraging people to disconnect and live in the now!discover now
campaign photography by Jeroen W. Mantel
styling by Thomas Vermeer
still photography by Mathilde Karrèr
video by Wouter Verberkt