Reframe: Terms & Conditions

Reframe is a trademark and initiative by Ace and Tate Holding B.V. (“Ace & Tate”), where we aim to build a circular system and take first steps in creating a future with minimal waste. Reframe consists of two parts: 1) customers bringing back their old Ace & Tate frames and 2) selling refurbished eyewear (“Reframe”). 

Customers bringing back their frames

  • The Gift Code is a unique code worth €10 (or equivalent of €10) and can be used once by the customer on their next purchase in any Ace & Tate store or online at The Gift Code cannot be combined with other discounts or offers. The Gift Code is valid until 31.12.2020 and there is €20 (or equivalent) minimum order value required. 

  • Once a customer hands in a Qualifying Frame at a Selected Store and the customer has received a Gift Code in exchange for this Qualifying Frame, the customer’s Qualifying Frame cannot be returned to them.


  • In addition to these Terms, the Terms and Conditions Ace & Tate E-Com B.V. (August 2018) apply. In the event of a conflict between these Terms and the Terms and Conditions Ace & Tate E-Com B.V. (August 2018), these Terms shall prevail.

  • Ace & Tate reserves the right at all times, without giving any reason, to stop or amend these Terms or to change the Terms.

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