Responsibility at Ace & Tate
The good things we've been up to
(and the things we still need to improve)
Every year, we take concrete steps towards continuous improvement as a business.
By integrating environmental stewardship, social responsibility, and transparent governance into every facet of our value chain, we strive to build a more responsible business that balances growth with a meaningful, positive impact for people and the planet.
A proud B Corp™
Certified B Corporations™, or B Corps™, are companies verified as meeting standards for social and environmental performance, transparency, and accountability.
In July 2026, Ace & Tate certified under the B Lab Standards V2. We're among the first wave of companies to certify under the new standards and lead with clearer, more consistent, and more impactful business practices.
Our purpose
Purpose statement
To lead the transition towards the future of branded optical retail by making expertly-delivered, personalised eyecare and quality style universally accessible, while driving systemic change as a business that is committed to having a positive impact on people and the planet.
Mission statement
To become Europe’s most loved eyecare brand by growing a thriving, profitable business powered by optical sales, delivering expert eyecare with personal style, expanding across core and new markets, and setting the new standard for how modern eyecare is experienced.
Our impact
We monitor and reduce
our environmental impact
From 2024 to 2025 our Corporate Carbon Footprint decreased by 10.2%, reaching 6,446t CO2-equivalent. This metric encompasses emissions across our entire value chain, including direct operations (office and stores) and indirect impact from among others product manufacturing and logistics.
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We empower frame manufacturers
We partnered with our frame manufacturers on renewable energy initiatives, focusing on the expansion of on-site solar panel capacity and the procurement of International RenewableEnergy Certificates (I-RECs). With our financial support, 75% of our Tier 1 frame manufacturers purchased I-RECs, resulting in 81% renewable energy use across our Tier 1 suppliers.
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We take responsibility for our products
We introduced waste boxes across all our stores to recycle old eyewear into playground playmats, garden furniture, and metal industry parts.
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We reduce our footprint
We achieved a reduction of 43% in the Product Carbon Footprint in 2025 compared to 2024, dropping its share of our overall footprint from 28% down to 18%.
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We give back
We have donated frames and 20,000 prescription lenses to support vital eye care in Ghana (Eyes on Ghana).
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We are a proud B Corp™
We are certified as a B Corp™ under
the B Lab V2 standards showcasing rigorous social and environmental performance.
We monitor and reduce
our environmental impact
From 2024 to 2025 our Corporate Carbon Footprint decreased by 10.2%, reaching 6,446t CO2-equivalent. This metric encompasses emissions across our entire value chain, including direct operations (office and stores) and indirect impact from among others product manufacturing and logistics.
We empower frame manufacturers
We partnered with our frame manufacturers on renewable energy initiatives, focusing on the expansion of on-site solar panel capacity and the procurement of International RenewableEnergy Certificates (I-RECs). With our financial support, 75% of our Tier 1 frame manufacturers purchased I-RECs, resulting in 81% renewable energy use across our Tier 1 suppliers.
We take responsibility for our products
We introduced waste boxes across all our stores to recycle old eyewear into playground playmats, garden furniture, and metal industry parts.
We reduce our footprint
We achieved a reduction of 43% in the Product Carbon Footprint in 2025 compared to 2024, dropping its share of our overall footprint from 28% down to 18%.
We give back
We have donated frames and 20,000 prescription lenses to support vital eye care in Ghana (Eyes on Ghana).
We are a proud B Corp™
We are certified as a B Corp™ under the B Lab V2 standards showcasing rigorous social and environmental performance.
Responsible Manufacturing
Modern Slavery Act
Discover our annual Modern Slavery Act statement, financial year ended December 2025.
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Supplier Code of Conduct
Our Code of Conduct embodies our commitment to safeguarding the rights, health and safety of every worker in our supply chain. It establishes standards rooted in the core conventions of the International Labour Organisation (ILO) and the UN Guiding Principles on Business and Human Rights (UNGP).
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Speak Up policy
We are committed to transparent communication, equality and inclusivity. We like to play fair.
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Diversity, Equity & Inclusion
We are committed to creating and nurturing an inclusive culture that reflects the diversity of the world around us. A culture where our employees, partners, and customers feel seen, valued, and empowered to contribute. As a certified B Corp, we take responsibility for our impact – working to bring diverse perspectives into our teams and leadership, ensuring equal opportunities, and fostering an environment built on respect, curiosity, and connection.
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Human Rights Policy
Our commitment to uphold human rights is founded on the principle that every individual is entitled to equal treatment, respect, and dignity. We empower all people to be their authentic selves and ensure equity and dignity in every aspect of our work.
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Climate Action Plan
We recognise the complexity of climate change. Our Climate Action Plan details our commitment to transparency, measurable impact, and our targets and actions to continue the reduction of emissions.
Modern Slavery Act
Supplier Code of Conduct
Discover our annual Modern Slavery Act statement, financial year ended December 2025.
Our Code of Conduct embodies our commitment to safeguarding the rights, health and safety of every worker in our supply chain. It establishes standards rooted in the core conventions of the International Labour Organisation (ILO) and the UN Guiding Principles on Business and Human Rights (UNGP).
Speak Up policy
Diversity, Equity & Inclusion
We are committed to transparent communication, equality and inclusivity. We like to play fair.
Our Code of Conduct embodies our commitment to safeguarding the rights, health and safety of every worker in our supply chain. It establishes standards rooted in the core conventions of the International Labour Organisation (ILO) and the UN Guiding Principles on Business and Human Rights (UNGP).
Human Rights Policy
Climate Action Plan
Our commitment to uphold human rights is founded on the principle that every individual is entitled to equal treatment, respect, and dignity. We empower all people to be their authentic selves and ensure equity and dignity in every aspect of our work.
We recognise the complexity of climate change. Our Climate Action Plan details our commitment to transparency, measurable impact, and our targets and actions to continue the reduction of emissions.
