Introducing Acetate Renew
Not fully recycled, yet.
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But 28- is a big deal.
The latest innovative material for sustainable eyewear is here. Acetate Renew replaces fossil-based materials with certified recycled content. It's currently the best step towards true circularity, with a lower carbon footprint and less non-renewable material than traditional acetate — all while keeping the same look and feel.
Bobby, Bobby Large and Rosa in Acetate Renew.
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Bobby Large
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acetate renew closeup
Our most sustainable material yet
Acetate Renew is a more sustainable alternative to cellulose acetate. Like conventional acetate, it's made from sustainably sourced wood pulp but is combined with certified recycled plastics instead of fossil fuels. We then combine the cellulose acetate flakes with bio-plasticizers to create the final acetate material.
A new way of recycling
Acetate Renew is made with Eastman's Carbon Renewal Technology. Using a molecular recycling process, they break down hard-to-recycle plastics at the molecular level. This is then combined with sustainably sourced wood pulp to make new acetate of the same quality as the traditional material.
The Acetate Composition
42% cellulose, FSC or PEFC certified chain of custody
28% ISCC PLUS certified recycled content *achieved via mass balance approach.
30% Bio-plasticiser
We're on a mission to make our products and packaging as circular as possible. Read our Responsibility Report for more detailed reporting on Acetate Renew, the Hard Case and other research and projects we're working on.

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