Oh Crap Campaign, 2021 - Desktop version

Oh Crap campaign — mobile version (2021)

Homepage Oh Crap, giftcard campaign (Dec, 2021)

NEW Homepage banner

New homepage USP 

NEW Homepage usp

New homepage bestsellers title

Bestseller 1

Bestseller 2

Bestseller 3

Bestseller 4

New homepage bestsellers product items 

NEW homepage bestsellers CTA

NEW Homepage bestsellers

NEW Homepage marketing block title

Marketing block: Premium Lenses

Marketing block: blue light filter

Marketing block: contacts

Marketing block: polarised lenses

Marketing block: reframe

New homepage marketing block, rows

NEW homepage, marketing block — rows

New image Bcorp - HP half banner

NEW Homepage marketing block — big

NEW Homepage Marketing block — Big

New homepage — services, title

Service block: eye test

Service block: Services for buying glasses

Service block: stores

New homepage — service blocks RETAIL (IE, SE, DK, CH, ES, NL)

New homepage — services (Retail SE, DK, SE, CH, IE, NL)

In Amsterdam designed glasses from DKK 1,000 regardless of your prescription. ✓Virtual try-on glasses 

Quality Prescription Glasses from DKK 1,000

Site Nav - retail + prescription checker CH/DK/SE

Shop our {name} easily online or browse our other Ace & Tate accessories. 30 days free returns, no questions asked.

Shop our {name} in {color}, handmade {productCategory} from {price}.

Shop our {name} frames in {color}, handmade {shape} {material} {productCategory} from {price} including prescription lenses.

Ace & Tate Gift Card's from {price}. It’s valid forever and can be spent online and in-store. Order it easily online.

{name} | Buy online

{name} {color} | {productCategory}

{name} {color} | {shape} {material} {productCategory}

Our Giftcards, available from {price}

Ace & Tate {name} in {color}

Login or Sign Up

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Your appointment is at {locationAddr} in {locationCity}

Your appointment is on {selectedDate} at {selectedTime}

We offer eye tests and contacts appointments at the store you selected. What can we help you with?

You're booking a contacts aftercare appointment

You're booking a contacts fitting appointment

Appointment Type

One last check before you confirm your appointment

Confirmation

Book an after care appointment within 14 days of having received Ace & Tate Contacts to check their fit. {br}{br} We'll check the fit of your lenses, the quality of your vision when wearing them, and generally make sure you and your eyes are happy. If that's the case, we'll issue you with a validad contact lens prescription.{br}{br} An after care appointment will take just 20 minutes. We're taking necessary measures to ensure our stores are safe environments during the Covid-19 pandemic.

Contacts Aftercare Appointment

Book a fitting appointment if you fancy trying Ace & Tate Contacts — our premium hydrogel daily contact lenses.{br}{br} During the appointment, we'll test your eyes and then decide whether our Contacts are suited to your correction needs.{br}{br} Fitting appointments are 40 minutes long and available in select stores only. We're taking necessary measures to ensure our stores are safe environments during the Covid-19 pandemic.

Contacts Fitting Appointment

Select a date and time for your appointment. It usually takes around {duration}.

Date & Time

Book a free eye test for a glasses prescription with our qualified optometrists if your eyes are due for a check up, or they’re causing you concern.

Eye Test Appointment

Choose at what store you want to book your free eye test

Location

Personal Details

Please accept the terms of service to proceed.

Appointment Details

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Prescription glasses online from €98 | Ace & Tate

Billing

What details would you like to use for your invoice?

Decide what details we need to use for your invoice.

We'll use the same information as your delivery details.

One last check to make sure your details are correct before placing your order.

Looks like you are shopping from {country}. Our Home Try-On service is not available in this region. Please update your shipping country.

We’re really sorry. It looks like {products} cannot support the strength of your prescription.

We are really sorry but the items in your cart are out of stock. We have removed them from your cart.

We are really sorry but some items in your cart are out of stock. We have removed them from your cart.

Out of stock

Your payment method has been refused

Decide how you’ll be paying and what details we need to use for your invoice.

Let’s get your prescription details. How would you like to add them?

No problem – we will send you an email to remind you.

Let’s get your prescription details. You can skip this step and we’ll email to remind you to send it to us later.

Prescription

Thanks for making use of the Home Try-on service. Your order number is {orderNumber}. We’ll get to work and ship your frames as soon as possible. You can always keep track of the status of your order in your {accountLink}.

Whoops, looks like you're referring to an order that could not be found in our system. Please make sure that the link is correct or contact our customer support.

Thanks for placing an order. Your order number is {orderNumber}. We’ll get to work and ship your products as soon as possible. You can always keep track of the status of your order in your {accountLink}.

It looks like something went wrong while trying to place your order. If you don’t receive an order confirmation within 2 hours please try placing your order again. Or you can reach out to our Customer Service team.

Well this is awkward

Order Success

The more packs you buy, the more you save — up to 25%.

Bundle deals

Select box size

Select your prescription

Prices, currency and shipping cost may differ depending on your selection.

Adres

Contactgegevens

Bezorggegevens

Betaalmethode

Brilrecept

A few formalities before we start.{br} What is your email address?{br} We promise not to use or share your details.

It looks like we don’t yet offer this service in your country.

Before we begin

Oh dear

Whoops, looks like you're referring to a booking that could not be found in our system. Please make sure that the link is correct or contact our customer support.

It looks like something went wrong while trying to book your eye test. If you don’t receive a confirmation within an hour please try booking again. Or you can reach out to our Customer Service team.

Thanks for booking an {appointmentType} with us. You can find your booking details below. You should also receive a confirmation email, which allows you to reschedule or cancel if needed.

Booking Successful

Before we start scanning your glasses

You will need an Ace & Tate account so we can save your prescription. Create one or login to continue.

The Prescription Checker — offered in partnership with the GOLenses app — pulls the optical parameters from your current glasses. 

Your prescription

Prescription glasses online from {basePrice}

Shop men or women glasses and sunglasses, handmade from {basePrice} including prescription lenses.

Free delivery and returns.

Try {count} frames at home for free.

It looks like we don’t yet offer this product in your country. Not to worry though, you can still order the 30-day pack of Ace & Tate Contacts.

It looks like we don’t yet offer this product in your country.

Please select your location and language

Please select your location

Join the list

One of the kindest things we can do for our planet is to make the most of what we already have. For us, that means extending the life of our frames by giving our glasses another chance to shine with Reframe.

One of the kindest things we can do for our planet is to make the most of what we already have. For us, that means extending the life of our frames by giving our glasses another chance to shine with Reframe. Great quality eyewear at a lower environmental cost.

Our stores

Well, this is awkward.

You are logged in. We will automatically update your account with your new prescription once we receive it.

Your Ace & Tate Account has been created. We will automatically update your account with your new prescription once we receive it.

Checkout

Collection

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status of your purchase

successfully updated your pupillary distance

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Prescription Updated

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Note:

Your Ace & Tate glasses come with a case and lens cleaning cloth — you know, to keep them in mint condition. We made the base from water-based PU, without glue, meaning it's recyclable, soft and light. Only the best for you, pal.

On the case

Tell Us About Yourself

With multiple prescriptions in one lens, for near and distance vision correction. No more switching frames!

If you don't really need to wear glasses for medical reasons but still want to rock a pair of Ace & Tate frames.

No medical reasons, just a cool pair of glasses.

We make prescription lenses with a sphere (SPH) up to -10.00 or +10.00 and a cylinder up to -4.00 or +4.00.

With a single prescription across the whole lens surface, for near or distance vision correction.

Thanks for your prescription

Digital screen user? Block high energy blue light radiation and maintain focused, comfortable eyes.

With non-prescription Blue Light Filter lenses, effectively blocking high energy radiation from digital screens.

Screen glasses

Blue light filter

Clip-ons

We're really sorry, but it is not possible to order Ultra Thin 1.74 Lenses with a Blue Light Filter. Please choose one option before proceeding.

With a superior anti-dirt coating, Defog layer and premium durability — in an ultra-thin size. Great for all prescriptions, required above +/- 6.25 dioptres.

Lenses & coatings

We’re really sorry. You cannot checkout with single and varifocal lenses in the same order. Please place 2 separate orders. We’re working on solving this limitation.

Offers clear vision for both near and distance corrections in a single lens — no need to switch frames.

Varifocal sunglasses

Varifocal glasses

Glasses without prescription or Blue Light Filter. Style and 100% protection from UV-A and UV-B rays guaranteed.

Sunnies without prescription — for 100% protection from UV-A and UV-B rays. Just to make style a sure thing.

Non-prescription sunglasses

Non-prescription glasses

Get rid of glare with our Polarised Lenses. They neutralise harsh sunlight — the kind that makes seeing clearly hard on a sunny day. That means reduced eye strain, more vibrant colours and a better view.

Polarised Lenses

Premium Lenses

Select your glasses

Select your sunglasses

Perfect for if you have either a distance or nearby vision correction — these glasses have one prescription throughout the whole lens.

Single Vision sunglasses

Single vision glasses

Some extras

Ultra Thin 1.74 Lenses

We’ll let you know as soon as these are are back in stock. We’ll only use your e-mail to send you stock updates for this item.

Oh nooo

Journal

Shipping

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Choose your type of lenses

Hey! Time to update your prescription?

New prescription

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Delete Prescription

Your session has expired. This can happen if you have been inactive for a while or recently changed the password to your account. Please log-in again to continue.

Session Expired

Shipping Information

User Information

The frame is made from high quality {materials}

30 day return policy & free returns

{name} is a good fit on you.{lineBreak}{lineBreak}Still not 100%? We’ve put together a collection of other frames that will also fit you perfectly.

You’re set

Your recording will be used for the purposes of providing a virtual try-on experience and relevant product recommendations.{lineBreak}{lineBreak}It will be visible on our website only to you and stored in your Account if logged in. You can delete this recording at any time from your Account. {lineBreak}{lineBreak}In order to use this service we need your permission to store your recording (without any personal information) on the servers of our partner DITTO.

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Thoughtfully designed eyewear from DKK 1,000, including prescription.

Explore our bestsellers

Pierce Tigerwood

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Pierce Fizz

Neil Large Windsor Rim Space

What's new

With advanced coatings and superior durability — in an ultra-thin and lightweight lens.

Block radiation from digital screens

Premium hydrogel contact lenses

Get rid of glare

Recycle your frames

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