Cookie Policy

What are cookies?

Like many other websites, we use cookies and other technologies on and related sites (the “'Website(s)”'). Well-known examples of this type of technique are cookies, tags/beacons and Javascript (hereinafter referred to as "cookies"). A cookie is a small file that is sent along with website pages and stored by your browser on your computer's hard drive.  We use cookies, amongst others, to analyze our Website traffic, to increase its user-friendliness and make our Website as interesting as possible for every visitor by personalizing content and advertisements. We can also share information about your use of our Website with our partners for social media, advertising and analysis purposes. Cookies do allow personal data to be stored and/or consulted so that you can be recognised as a visitor when you visit our Website, and/or to improve your experience with us. Cookies do not store email addresses and telephone numbers. 

We want to ensure your privacy and the user-friendliness of our Website as much as possible. According to the law, we may store cookies on your device if they are strictly necessary for the use of the Website. We require your permission for all other types of cookies. 

We think it is important that you know which cookies our Website uses and for what purposes they are used. Below you can read more about the various cookies that are used by and through our Website and their purpose. Please click here for an overview of all cookies we use.

To change your Cookie Preferences, click the button below:

Cookie Settings

Essential cookies

Essential cookies enable you to move around the Website and to use its features. Without these cookies, we will not be able to provide certain features, such as automatic forwarding to the least busy server or remembering your wish lists.

Functional cookies

Functional cookies record information about choices that you have made and they also allow us to tailor the Website to suit your needs. We also use cookies to save your category/segment preference.

Our Website uses functional cookies for:

  • saving preferences, such as the location, search topic and search type (person/company);

  • offering the possibility to save log-in data so that you do not have to enter it every time you want to log in to your Ace & Tate account;

  • reading out your browser settings in order to optimally display our Website on your screen;

  • passing information from one page to the next page, so that you do not always have to enter the same information;

  • the uniform loading of the Website, so that the site remains accessible;

  • make it possible to respond/give feedback on our Website;

  • store the live chat conversations, allowing users to view their chat history when they return to our Website; and

  • store cart contents, allowing users to view their cart contents when they return to our Website.

Analytical cookies

In order to determine which parts of our Website are most interesting to our visitors, we try to continuously measure how many visitors come to our Website and what information is viewed the most by using analytical cookies. Statistics are generated from the information we collect through the cookies and with the assistance of third parties. These statistics give us insight into how often web pages are visited, where exactly visitors spend the most time, and so on. This enables us to make the structure, navigation and content of the Website as user-friendly as possible for you. We do not reduce the statistics and other reports to individuals.

With your consent, our Website places a cookie from Google, as part of their "Analytics" service. We use this service to track and get reports on how visitors use the Website. Google may provide this information to third parties if Google is legally obliged to do so, or if third parties process the information on behalf of Google. We have no influence on this. We have not allowed Google to use the obtained analytics information for other Google services.

Click here for Google's privacy statement.

Advertising and social media cookies

With your consent, we place tracking cookies on your equipment. Tracking cookies are used to track visitors across web pages. The tracking cookies track you through our Website and the rest of the internet to match eg. content and advertisements to your surfing behaviour, to track how often you’ve seen one of our ads, if you clicked it, if you placed an order after seeing an advertisement, etc. This data is stored in a database in a personalized way and can be combined with information from other marketing cookies. We use these cookies for example to improve the design of our Website, improve the user experience and for marketing purposes. 

On our Website buttons are included to promote web pages or share content on social networks like Meta products. These buttons work through pieces of code that come from these social networks. Cookies are placed through this code. We have no influence thereon. Please read the privacy statement of the relevant social networks and Meta products (which can change regularly) to read what they do with your (personal) data that is processed via these cookies.

Please note that this Website also contains a Meta pixel. We herewith share information about your use of our Website with our trusted social media, advertising and analysis partners for advertising purposes. The pixel is loaded every time the Website is visited and will a.o. determine which action on our site has been completed when a Meta user is on our Website (e.g. which page has been visited, which and how many products have been viewed, which products are in the shopping cart, the content of an order, booking of eye test, etc.). In this case, Meta and Ace and Tate are “joint data controllers” as defined in the GDPR. Agreements on the shared responsibilities have been made by Meta and Ace and Tate. 

Third-party cookies

Third-party cookies can be placed via our Website. The use of cookies by other parties is subject to their privacy- and cookie policy. Because of the way in which the internet and websites work, we do not always have insight into the cookies that third parties place via our Website. Should you encounter cookies on this Website that fall into this category and that we have not mentioned above, please let us know. Or contact the third party directly and ask which cookies they place, what the reason is, what the lifespan of the cookie is and how they have guaranteed your privacy.

Can I turn off cookies?

If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it, or you can refuse cookies and/or third-party cookies altogether. You can also delete cookies that have already been placed.

If you wish to restrict or block web browser cookies which are set on your device, then you can do this through your browser settings. The 'Help' function within your browser should tell you how to restrict or block web browser cookies. Please note that you need to configure your settings separately on each browser for each device you use. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

You can choose whether to accept cookies that are set by Ace & Tate and our third parties (other than essential cookies) through the cookie consent banner.

Be aware that if you do not accept cookies, we can no longer guarantee that our Website is working properly. It is possible that some functions of the site are lost or even that you cannot visit parts of the Website at all.


By using cookies it could be that personal data will be processed. Ace and Tate E-com B.V is responsible for processing your personal data as set out in this Cookie Statement. If you would like to know more about the details of data processing when visiting our Website or providing your personal data, please be informed of the provisions of our Privacy Policy.

Final remarks

We will have to adjust this Statement from time to time, because, for example, our Website or the rules regarding cookies change. We may change the content of this Cookie Statement and the cookies included in the lists always and without prior notice. You can consult this web page for the latest version. The last revision was made in November 2023.

If you have any questions and/or comments, please contact:

Ace and Tate Holding B.V. George Westinghousestraat 2 1097 BA Amsterdam the Netherlands

Amsterdam, The Netherlands, November 2023

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