On our journey, we’ve set some goals to reach by 2022 and beyond. Keep your eyes peeled for updates, because we’re not stopping here.

CO2 neutral by 2030

We want to positively contribute to the world we live in which is why we’re declaring a climate emergency. We hope that this will drive us to create meaningful change and become carbon neutral by 2030. 

By 2021, we'll develop our climate emergency plan — stay tuned! And keep reading to find out our current goals.

Become a certified B Corporation

We’re working towards becoming a Certified B Corporation by 2021. This certification has served as a roadmap for our environmental and social performance. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.


  • Reduce our average emissions per frame by 15% in 2021, compared with 2020 (read more).

  • Offset 100% of our CO2 emissions by 2021.

  • Become 100% carbon neutral by 2030.

Product and packaging

  • Make 100% of the collection from bio and pre-production recycled acetate by the end of 2021.

  • Invest in reusable packaging or set up a recycling initiative for packaging by 2022.

  • Work towards a 100% circular frame by 2030


  • All stores running on 100% Renewable energy by 2030

  • Create an environmental impact baseline for our stores by 2021

  • First steps towards a carbon neutral HQ


  • Our direct suppliers have already signed our Code of Conduct. By the end of 2021, we want our indirect suppliers to sign it too.

  • Implementing social grievance mechanisms for our suppliers and manufacturers

  • Rolling out our D&I Strategy by 2021

Our stores

Visit a store to try our entire collection, get style advice from our team, or have your eyes tested for free. Find out more about opening times and available services near you on our individual store pages.

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