Style Advice LP — Intro text

Style Advice LP — Section 1 — Intro

Say hello...

Style-advisor-sharita

style-advisor-christian

style-advisors

Style Advice LP — Section 2 — Our advisors

Video call — image

Booking — Video call copy

Booking selections

Style Advice LP — Section 3 — Video Booking

Chat copy

Chat image

Chat section block

Style Advice LP — Section 4 — Chat Booking

What to do first — Title

Steps — Image

Steps — Copy

What to do first — steps

Style Advice LP — Section 5 — What to do first

Reviews TITLE

stars

STARS

Review Copy 1

Review Copy 2

Reviews — COPY

Customer Reviews Section

Online Style Advice

easton-large-fizz-head-male

1080x1350 Campaign

Frame 2065

Frame 2066

Eyedrops

Origami case

Cleaning cloth Trio

Eye test nav

* Retail + HTO Menu + separate ticker messaging (UK)

Shop our {name} easily online or browse our other Ace & Tate accessories. 60 days free returns, no questions asked.

Shop our {name} in {color}, handmade {productCategory} from {price}. Buy them easily online.

Shop our {name} frames in {color}, handmade {shape} {material} {productCategory} from {price} including prescription lenses.

Ace & Tate Gift Card's from {price}. It’s valid forever and can be spent online and in-store. Order it easily online.

{name} | Buy online

{name} {color} | {productCategory}

{name} {color} | {shape} {material} {productCategory}

Our Giftcards, available from {price}

Ace & Tate {name} in {color}

The Fitting Room, offered in partnership with {topology}, uses the latest in 3D mapping technology (in which personal data - such as a facial scan recording - will be processed) to provide accurate fit recommendations in a virtual try-on experience. Your recording will be stored in your Ace & Tate account and on the servers of Topology and can be deleted at any time by you.

Done! Check your mail.

Don't remember your password or is it too long to type? We'll email you a link so you can login, no password needed.

Looks like you don't have an account with us yet. Want to create one?

Want to log in or register? Type in your email to continue

Welcome back!

Login or Sign Up

Recover

Register

Reset your password

Say goodbye to glare from harsh sunlight with our Polarised Lenses.

Upgrade to Polarised Lenses

Your appointment is at {locationAddr} in {locationCity} on {selectedDate} at {selectedTime}.

Your appointment is at {locationAddr} in {locationCity}

Your appointment is on {selectedDate} at {selectedTime}

We offer eye tests and contacts appointments at the store you selected. What can we help you with?

You're booking a contacts aftercare appointment

You're booking a contacts fitting appointment

Appointment Type

One last check before you confirm your appointment

Confirmation

Book an after care appointment within 14 days of having received Ace & Tate Contacts to check their fit. {br}{br} We'll check the fit of your lenses, the quality of your vision when wearing them, and generally make sure you and your eyes are happy. If that's the case, we'll issue you with a validad contact lens prescription.{br}{br} An after care appointment will take just 20 minutes. We're taking necessary measures to ensure our stores are safe environments during the Covid-19 pandemic.

Contacts Aftercare Appointment

Book a fitting appointment if you fancy trying Ace & Tate Contacts — our premium hydrogel daily contact lenses.{br}{br} During the appointment, we'll test your eyes and then decide whether our Contacts are suited to your correction needs.{br}{br} Fitting appointments are 40 minutes long and available in select stores only. We're taking necessary measures to ensure our stores are safe environments during the Covid-19 pandemic.

Contacts Fitting Appointment

Select a date and time for your appointment. It usually takes around {duration}.

Date & Time

Book a free eye test for a glasses prescription with our qualified optometrists if your eyes are due for a check up, or they’re causing you concern.

Eye Test Appointment

Location & time

Choose at what store you want to book your free eye test

Pick at what store you want to book your eye test*

Location

Looks like we don't have any stores in your area. No worries! Shop our full product range online, 24/7. Get free shipping on orders over {shippingPrice} and enjoy a 60 day no-questions-asked return policy.

There are no stores in the country you are browsing from

Speed up the process by starting our CE-approved Online Vision Exam. Your results will be checked by a verified optician and sent within 24 hours.

Sorry, there's no availability within the next two weeks

But we have another option — our CE-approved Online Vision Exam. Your results will be checked by a verified optician and sent within 24 hours.

Sorry, there's no availability for this store

Free eye test with purchase

Free eye test with purchase or PRSI

Personal Details

Book a free eye test online with our in-house opticians and optometrists in all stores.

Book your free eye test

Please accept the terms of service to proceed.

Appointment Details

Are you sure you want to remove the code?

Please confirm

Your cart has changed

Oops!

Prescription glasses online from €98 | Ace & Tate

Billing

What details would you like to use for your invoice?

Enter your date of birth so you can get a refund from your insurance company.

Does your insurance company cover the cost of eyewear?

Decide what details we need to use for your invoice.

We'll use the same information as your delivery details.

One last check to make sure your details are correct before placing your order.

Looks like you are shopping from {country}. Our Home Try-On service is not available in this region. Please update your shipping country.

Sorry but we no longer offer our Home Try-On service. If you'd like to try on our frames, you can visit one of our {storesLink} or try our {frLink} service.

We’re really sorry. It looks like {products} cannot support the strength of your prescription.

We are really sorry but the items in your cart are out of stock. We have removed them from your cart.

We are really sorry but some items in your cart are out of stock. We have removed them from your cart.

Out of stock

Your payment method has been refused

Decide how you’ll be paying and what details we need to use for your invoice.

Let’s get your prescription details. How would you like to add them?

No problem – we will send you an email to remind you.

Let’s get your prescription details. You can skip this step and we’ll email to remind you to send it to us later.

Prescription

Thanks for making use of the Home Try-on service. Your order number is {orderNumber}. We’ll get to work and ship your frames as soon as possible. You can always keep track of the status of your order in your {accountLink}.

Whoops, looks like you're referring to an order that could not be found in our system. Please make sure that the link is correct or contact our customer support.

Thanks for placing an order. Your order number is {orderNumber}. We’ll get to work and ship your products as soon as possible. You can always keep track of the status of your order in your {accountLink}.

It looks like something went wrong while trying to place your order. If you don’t receive an order confirmation within 2 hours please try placing your order again. Or you can reach out to our Customer Service team.

Well this is awkward

Order Success

You can contribute to a green and healthy world by donating carbon-dioxide-loving trees with our partner Trees for All.

With this amount Trees for All will plant {conversion} for you.

Plant a tree

What are clip-ons?

Reduces eye strain by blocking high-energy blue light from digital screens.

Blue light filter

Our standard high-quality lens with basic anti-scratch and anti-reflection coatings. Repels water and is impact resistant. Good for prescriptions up to +/- 4.00.

Essential

Our Blue Light Filter can create a little more comfort for your eyes — for long office days, gaming sessions, or quick emails before bed.

Recommended for prescriptions up to -/+ 6.00.

Looking at screens a lot?

Polarised Lenses are great for when you're outdoors a lot, like sailing, fishing, hiking or when driving in wet or sunny conditions.

Are you the outdoorsy type?

Near, intermediate and distance vision correction in one lens. So you don't have to switch between glasses.

Multifocal sunglasses

Multifocal glasses

Glasses without prescription or Blue Light Filter. Style and 100% protection from UV-A and UV-B rays guaranteed.

Sunnies without prescription — for 100% protection from UV-A and UV-B rays. Just to make style a sure thing.

Non-prescription sunglasses

Non-prescription

Get rid of glare with our Polarised Lenses. They neutralise harsh sunlight — the kind that makes seeing clearly hard on a sunny day. That means reduced eye strain, more vibrant colours and a better view.

Polarised Lenses

Offers improved durability and effortless care with upgraded coatings. Premium repels dust and dirt in addition to water and has a more refined look and finish. A great choice for prescriptions up to +/- 6.00.

Premium

Our thinnest and most durable lens — 50% more scratch-resistant than Premium. Supreme offers an upgraded coating that's anti-static, which repels even the finest dust particles for an ultra-clean look. Required for prescriptions above +/- 6.00.

Supreme

Glasses with our Blue Light Filter — which reduces eye strain by blocking high-energy blue light from digital screens.

Screen glasses

Perfect if you need either near or distance vision correction.

Single vision sunglasses

Single vision glasses

Accessories

My Cart

Select lens type

Upgrade your lenses

Select sunglasses type

Select glasses type

Our high-quality, standard lens offers 100% protection from UV-A and UV-B rays. It comes with basic anti-scratch, anti-reflection and water-repellent coatings.

Sun Essential

Sun Premium has upgraded front and back surface lens coatings, for ultimate durability and visual performance. Repels water, grease and dirt and gives a refined look with almost no reflection. Great for all prescriptions, required for prescriptions equal or above -/+ 6.00.

Sun Premium

The more packs you buy, the more you save — up to 25%.

Bundle deals

This product is out of stock

This combination is unavailable

Premium hydrogel daily contact lenses, for crystal-clear vision and expressive eyes. Daily Contacts are what you might call ‘regular’ lenses and the ones most of us probably need.

Select box size

Select your lens type

Select your prescription

Our premium toric lenses help correct astigmatism – indicated by a Cylinder measurement in your contact lens prescription.

Prices, currency and shipping cost may differ depending on your selection.

My account

Address

Contact details

Delivery details

Payment Method

You decided to send your prescription later

We no longer offer 1.74 index lenses. We now offer premium lenses, ultra-thin with superior coatings — our finest lenses yet. You may add premium lenses to your order or proceed with standard lenses.

Our new range of Computer Glasses has officially launched. Sadly, they’re currently not available to be purchased online. Not to worry though - just swing by your local Ace & Tate store and you can pick up your new pair today!

Thanks for your donation - you've just contributed to a green and healthy world!

Congrats! You've successfully donated.

Say goodbye to glare with Polarised Lenses. They filter out harsh sunlight, reduce eye strain and step up your view — upgrade now for {productPrice48}.

All our frames are compatible with Premium and Supreme Lenses. You can choose Supreme Lenses for any prescription, but they are required for prescriptions of +/-6.00 dioptres or above — so we can provide you with the thinnest and best-looking lenses possible.

Check your prescription

Compare benefits

To upgrade your lenses, simply choose the frame(s) of your liking and select the lens option while adding the product(s) to your cart. Easy as that!

How to upgrade your lenses

All our frames always come with high-quality lenses. But if you’re looking to level up with advanced coatings — we have options. Here's a handy overview of the different benefits our three lenses offer.

Thinner

Thinnest

Level up your lenses

A few formalities before we start.{br} What is your email address?{br} We promise not to use or share your details.

It looks like we don’t yet offer this service in your country.

Before we begin

Compare lenses

Whoops, looks like you're referring to a booking that could not be found in our system. Please make sure that the link is correct or contact our customer support.

It looks like something went wrong while trying to book your eye test. If you don’t receive a confirmation within an hour please try booking again. Or you can reach out to our Customer Service team.

Thanks for booking an {appointmentType} with us. You can find your booking details below. You should also receive a confirmation email, which allows you to reschedule or cancel if needed.

Booking Successful

Questions? We got you!

Are you sure you want to delete your scan? It will be removed from Topology's servers and your account. You can record a new scan at anytime through the Fitting Room App.

Want to delete your scan?

We are still processing your deletion on Topology's server, which could take up to 48 hours. During this time it is not possible to record a new scan. Please try again later.

If you want to re-take your scan you can easily do this from the Fitting Room App. If you don't have the App anymore you can download it here.

Want to edit your scan?

We’ve send you a link with your results to {email}. You can open this on any device.{br}{br}You can close this screen now or start shopping on your phone.

Done! Check your email

Want to be notified when we spot any frames that are a fit from our new collections? Join the list for updates.

Never miss out on new frames!

Not ready to start shopping yet or want to change devices? We have emailed you a link so you can shop any time on any device. You can always find your Fitting Room results in your online account.

You’re all set.

Comfort is everything, so rest easy that your frames won’t pinch your nose, bump into your cheeks, or slide down your face.

How your glasses frame your eyes is key – which is why you’ll only see those that sit perfectly on your nose.

Rather than seeing cookie-cutter face shapes – oval, round, heart, diamond – we get personal, with frames that are the well-proportioned to your face.

Looks like something went wrong, we're sorry!

In need of a great present? Get them something they'll actually use – get them an Ace & Tate Gift Card. Customise your card, add a personal message and have it sent straight to their inbox. Too easy. Prefer to hand it over in person? Simply enter your own email so you can print it out and present it yourself. Plus: our Gift Card can be used online and in-store.

Gift Card

You seem to have unsaved changes. Would you like to save them before closing the editing window?

Do you wish to save changes?

Before we start scanning your glasses

You will need an Ace & Tate account so we can save your prescription. Create one or login to continue.

The Prescription Checker — offered in partnership with the GOLenses app — pulls the optical parameters from your current glasses.

Your prescription

Prescription glasses online from {basePrice}

Shop men or women glasses and sunglasses, handmade from {basePrice} including prescription lenses.

Free delivery and returns.

Try {count} frames at home for free.

Find your new favourite frame from the comfort of your home.

Try on glasses at home

Pick your four favourite frames, click on ‘Add to Home Try-On’, and we’ll send them to your doorstep for free.

And we mean, really try them out. Go outside, ask your friends and family, take a selfie — and pick a winner. Please note that the frames only have placeholder lenses in them, so you will have to order your new frame after sending our Home Try-On package back to us.

Simply send the frames back to us within 5 days, with the packaging and return label provided. Next, go to our website and order your new glasses online — or visit one of our stores. Easy as that!

You are going to love this! Find your new favourite frame from the comfort of your home with our super convenient Home Try-On Service — free of charge.

Home Try-On

It looks like we don’t yet offer this product in your country. Not to worry though, you can still order the 30-day pack of Ace & Tate Contacts.

It looks like we don’t yet offer this product in your country.

Oh dear

Please select your location and language

Please select your location

Welcome back {firstName}!

Subscribe to get the inside scoop on all things Ace & Tate. We're on a roll with new collections and exciting collaborations you'll want to keep on your radar.

Don't miss out

Well, this is awkward.

Checkout

Collection

Eye Test Booking

Home

Online refraction test results

Update your pupillary distance

status of your purchase

successfully updated your pupillary distance

Profile

Search Products

Share Wishlist

Donation Successful

subscription successful

Unsubscribe

Update Prescription

Prescription Updated

Wishlist

Amsterdam designed {title}, handmade quality {collectionProductType} from {price}. Shop our collection.

Amsterdam designed {title}, handmade quality {collectionProductType} from {price} including prescription lenses. Shop our collection.

{title} – discover our collection

Our optician will check if everything looks good with your prescription and then your glasses will start being produced. We will let you know if we find any problems.

What can you expect after this?

Protects your eyes from blue light of digital screens. <ul> <li>Relieves eye strain from screens</li> <li>Reduces glare</li> <li>Blocks 94% of blue light</li> </ul>

Instructions

Ingredient List

All our lenses include anti-reflection and anti-scratch coatings.

What type of upgrades do we sell?

Materials

Eco Canvas (Banksy) — recycled-cotton 60% + conventional cotton 40% {br} Liner: recycled polyester 100%

Get rid of glare with our Polarised Lenses. <ul> <li>Eliminate glare</li> <li>Ease eye strain</li> <li>Improve colour perception</li> </ul>

Great for all prescriptions, required above +/- 6.25 dioptres. <ul> <li>Lasts longer</li> <li>Repels water, dust and dirt</li> <li>Offers a refined look and finish</li> </ul>

If you no longer wish to use your case, please return your used case to any Ace & Tate store, as we will recycle these valuable materials again. If you want to dispose of your case locally, please do so responsibly by exploring local recycling routes. Felt inlay needs to be separated and can be disposed of with general waste. Due to adhesive and multiple textile compositions, the material becomes non-recyclable.

100% recycled demo lenses (acrylic plastic)

Size

Your Ace & Tate glasses come with a case and lens cleaning cloth — you know, to keep them in mint condition. We made the base from water-based PU, without glue, meaning it's recyclable, soft and light. Only the best for you, pal.

On the case

Two-year guarantee on frame & lenses. {br}{guaranteeNewLink}

Responsibility

Tell Us About Yourself

Unlock serious benefits

Simply choose a frame and select Polarised Lenses while adding them to your basket. We'll take care of the rest.

Here's how to upgrade

You can add Polarised Lenses to non-prescription, Single Vision and Varifocal sunglasses — within these prescription parameters:

Our Premium and Supreme lenses offer upgraded benefits.

With multiple prescriptions in one lens, for near and distance vision correction. No more switching frames!

If you don't really need to wear glasses for medical reasons but still want to rock a pair of Ace & Tate frames.

No medical reasons, just a cool pair of glasses.

We make prescription lenses with a sphere (SPH) up to -10.00 or +10.00 and a cylinder up to -4.00 or +4.00.

With a single prescription across the whole lens surface, for near or distance vision correction.

Thanks for your prescription

We're really sorry, but it is not possible to order Ultra Thin 1.74 Lenses with a Blue Light Filter. Please choose one option before proceeding.

Lenses & coatings

We’re really sorry. You cannot checkout with single and varifocal lenses in the same order. Please place 2 separate orders. We’re working on solving this limitation.

Get rid of glare with our Polarised lenses. <ul> <li>Eliminate glare</li> <li>Ease eye strain</li> <li>Improve colour perception</li> </ul>

Ultra-thin lenses with a superior durability, anti-dirt coating and defog layer. Great for all prescriptions, required above +/- 6.25 dioptres.

Premium Lenses

We’ll let you know as soon as these are back in stock. We’ll only use your e-mail to send you stock updates for this item.

Oh nooo

Once you press cancel, you will lose all your details. How about contacting customer support for any questions first?

Cancel order?

Order cancelled

Please check your personal details and complete the form to generate your return label.

Thank you! Please download the return label and follow the instructions below.

Request return

Your personal details

Return instructions

What's the reason for returning?

Journal

Try our new Fitting Room service. It helps you pinpoint glasses that actually fit, and curates them for you – all based on a super-precise 3D scan of your face.

Check out {frameName} in 3D

Fitting Room

Take the guesswork out of finding the right frames online with our new Fitting Room service. It helps you pinpoint glasses that actually fit – by using innovative 3D face-mapping tech that gives a super-precise scan of your face.

After your scan, we’ll work out which frames fit best and put together a curated list in your Fitting Room, which you can always access by logging in on our website. Meet your matches, try them on virtually – and have fun.

When it comes to help with sizing, you’ll receive the same quality of service online as you would in store, thanks to the ultra-precise face-mapping tech.

Your scan is saved to your account so you can always enjoy a curated list of our latest frames that fit like they were made just for you — take them for a spin and choose a winner.

Try on our recommended frames — from the comfort of your home, 24/7.

Download our app, which will then ask you to log in or create an account – this is where we’ll save your scan. The app will walk you through your scan, which accurately captures a 3D image of your face. It takes 5-7 minutes and, once done, you’ll know exactly what frames suit you.

Shop your glasses in your Fitting Room whenever you want, or browse our entire range online. Bonus: we’ll also drop you an email if we spot any frames from our new collections that are a fit.

Shipping

Round, square, bold, classic — we make glasses that look good on everyone. Come find yours.

Showing exterior of Ace & Tate {street} store in, {country}, {city}, {neighborhood}

Frequently asked {faqTitleQuestionsChunk}

questions

Did you know we offer free eye tests in most of our stores? Choose your favorite one and book away.

Did you know we offer eye tests in most of our stores? Choose your favorite one and book away.

Showing interior of Ace & Tate {street} store in, {country}, {city}, {neighborhood}

Map showing the location of Ace & Tate {street} store in {country}, {city}, {neighborhood}

Opening hours

Browse {aceandtate} stores

Optician in {city} | Book a Free Eye Test

All Ace & Tate Locations | Book a Free Eye Test

Opticians in {location} | Book a Free Eye Test

Thank you for subscribing to our newsletter

Subscription Confirmed

Cookies

Data flows

Looks like something went wrong. We could not find a subscription for this email. Please double check the link you used to get here or alternatively reach out to our support team.

You have successfully unsubscribed from our list. If you get FOMO and want to come back to the party, we’re always here for a second chance.

Unsubscribe Success

Choose your type of lenses

Hey! Time to update your prescription?

New prescription

We offer free eye tests in all our stores and now online too — whichever suits you best. After the test, we will add your prescription values to your Ace & Tate account, so you can always access it. Super convenient, right?

Get your eyes tested for free

This prescription expired. You need a valid prescription to be able to shop for corrective glasses.

You can opt to {eyeTestLink} or add a valid prescription during checkout, if you already have one. You can delete the expired prescription if you want.

According to local regulations we can only produce orders which use a verified prescription, meaning one that has been checked by one of our opticians. Now, to add a prescription to your account, you can either do an eye test at one of our stores or upload a prescription photo during checkout – and one of our opticians will check and verify it. You can delete your old, unverified prescriptions.

The way to add a prescription has changed

It's been a while since you last uploaded a prescription. Opticians recommend checking your eyes at least once every two years. How about doing a quick acuity check to see if everything is ok?

Time to update your prescription?

Change Password

Are you sure you want to delete this prescription?

Delete Prescription

Your session has expired. This can happen if you have been inactive for a while or recently changed the password to your account. Please log-in again to continue.

Session Expired

Shipping Information

User Information

The frame is made from high quality {materials}

60 day return policy & free returns

Want to see more frames that are a perfect fit? Visit my fitting room

Finding the right frames online just got easier, thanks to the latest 3D face-mapping technology.

Ace & Tate Fitting Room

{name} is a good fit on you.{lineBreak}{lineBreak}Still not 100%? We’ve put together a collection of other frames that will also fit you perfectly.

You’re set

Your recording will be used for the purposes of providing a virtual try-on experience and relevant product recommendations.{lineBreak}{lineBreak}It will be visible on our website only to you and stored in your Account if logged in. You can delete this recording at any time from your Account. {lineBreak}{lineBreak}In order to use this service we need your permission to store your recording (without any personal information) on the servers of our partner DITTO.

Glasses

Sunglasses

Kids

Accessories

Services

Free eye test

Stores

Login

Style Advice

Need advice but can’t make it to a store? Book a free online appointment with our style advisors and they’ll offer all the guidance you need. Fast, friendly, easy breezy.

Meet the team —

Say hello, hallo, hola to our style advisors:

Sharita

Cristian

Video call

Jump on a video call with one of our friendly team members for a 1:1 styling session. After a quick chat, you’ll be presented with options that are best suited for your face shape and in-line with your indications. Feel free to go your own way, we’re just here for guidance.

Keep in mind — we offer style appointments in Dutch, German, English and Spanish. Let us know what you prefer.

WhatsApp

No time for a video call? Send us your online wishlist, including your Virtual Try-On headshots, plus a few recent selfies (without glasses on). We’ll take a look at your preferences and get back to you with our recommendations as soon as possible.

Note: We’re unable to take calls on WhatsApp, so please drop us a message!

How to prep for your appointment:

Browse and get familiar with our glasses collection.

Try the glasses you like online, by using our Virtual Try-On tool.

Add your favourite glasses to your wishlist (look out for the ♡).

Book an online appointment with one of our style advisors and share your wishlist with them during your session.

Tip: Before booking your appointment, take a look at the list of countries we ship to. It would be pretty sad if we couldn’t place your order after having found a pair you love.

Customer reviews

“Great advice that feels like an informal chat, amazing that you don’t take notes and the list is sent to you!” — Laura, Antwerp

“Ace and Tate really put a lot of thought and effort in finding glasses that suit you and help you through the process of getting them as well as getting an eye test.” — Emilia, Amsterdam

“I was apprehensive about how it was going to work, buying glasses online. A&T helped me through every stage either by website guidance or through the appointment. Great quality glasses, great quality service.” — Sam, Hannover

“It was a very pleasant experience and helped me a lot to decide which format of frame would fit me best. Thanks a million!” — Maryane, London

Subscribe to our newsletter and be the first to know about all things Ace & Tate.

We're here to help

Glasses

Sunglasses

Accessories

Products

Gift Card

Services

Shipping & Returns

About Us

Responsibility

Jobs

Opticians

FAQs