SS22 Third Push (video) desktop test

SS22 Third Push (video) mobile

Homepage SS22 Third Push (June 16th, 2022) 

NEW Homepage banner - A/B test, CH, ES, SK, DK, IE

New homepage USP 

NEW Homepage usp

New homepage bestsellers title

Bestseller glasses /pierce-large-tiger-wood-sun

Bestseller glasses /jay-satin-gold

Bestseller Sunnies (Bella space Sun)

Bestseller glasses neil-large-windsor-rim-satin-gold-tigerwood

New homepage bestsellers product items DK, ES, SE, CH

NEW homepage bestsellers CTA

Homepage Bestsellers ROE

Desk

Glasses push mobile

NEW Homepage marketing block — Glasses push

NEW Homepage Marketing block — Big

NEW Homepage marketing block title

Marketing block: Trippin'

Marketing block: polarised lenses

Marketing block: Color Crushin'

Marketing block: Transparent Fizz

Marketing block: blue light filter

Marketing block: toric contacts 

Marketing block: reframe

New homepage marketing block, rows

NEW homepage, marketing block — rows

New homepage — services, title

Service block: fitting room

Service block: eye test

Service block: Services for buying glasses

Service block: stores

New homepage — service blocks RETAIL (IE, SE, DK, CH, ES, NL)

New homepage — services (Retail SE, DK, SE, CH, IE, NL)

In Amsterdam designed glasses from €110 regardless of your prescription. ✓Virtual try-on glasses 

Quality Prescription Glasses from €110

Toric contacts

Contacts - navigation/service card

Eyedrops

Hard Case, beige

JPG 72dpi-CLEANING KIT STILL LIFE 6 (1) 1

CLICK HERE SHERI

Shop our {name} easily online or browse our other Ace & Tate accessories. 30 days free returns, no questions asked.

Shop our {name} in {color}, handmade {productCategory} from {price}. Buy them easily online.

Shop our {name} frames in {color}, handmade {shape} {material} {productCategory} from {price} including prescription lenses.

Ace & Tate Gift Card's from {price}. It’s valid forever and can be spent online and in-store. Order it easily online.

{name} | Buy online

{name} {color} | {productCategory}

{name} {color} | {shape} {material} {productCategory}

Our Giftcards, available from {price}

Ace & Tate {name} in {color}

The Fitting Room, offered in partnership with {topology}, uses the latest in 3D mapping technology (in which personal data - such as a facial scan recording - will be processed) to provide accurate fit recommendations in a virtual try-on experience. Your recording will be stored in your Ace & Tate account and on the servers of Topology and can be deleted at any time by you.

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Say goodbye to glare from harsh sunlight with our Polarised Lenses.

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Your appointment is at {locationAddr} in {locationCity}

Your appointment is on {selectedDate} at {selectedTime}

We offer eye tests and contacts appointments at the store you selected. What can we help you with?

You're booking a contacts aftercare appointment

You're booking a contacts fitting appointment

Appointment Type

One last check before you confirm your appointment

Confirmation

Book an after care appointment within 14 days of having received Ace & Tate Contacts to check their fit. {br}{br} We'll check the fit of your lenses, the quality of your vision when wearing them, and generally make sure you and your eyes are happy. If that's the case, we'll issue you with a validad contact lens prescription.{br}{br} An after care appointment will take just 20 minutes. We're taking necessary measures to ensure our stores are safe environments during the Covid-19 pandemic.

Contacts Aftercare Appointment

Book a fitting appointment if you fancy trying Ace & Tate Contacts — our premium hydrogel daily contact lenses.{br}{br} During the appointment, we'll test your eyes and then decide whether our Contacts are suited to your correction needs.{br}{br} Fitting appointments are 40 minutes long and available in select stores only. We're taking necessary measures to ensure our stores are safe environments during the Covid-19 pandemic.

Contacts Fitting Appointment

Select a date and time for your appointment. It usually takes around {duration}.

Date & Time

Book a free eye test for a glasses prescription with our qualified optometrists if your eyes are due for a check up, or they’re causing you concern.

Eye Test Appointment

Choose at what store you want to book your free eye test

Location

Free eye test with purchase

Personal Details

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Appointment Details

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Prescription glasses online from €98 | Ace & Tate

Billing

What details would you like to use for your invoice?

Enter your date of birth so you can get a refund from your insurance company.

Does your insurance company cover the cost of eyewear?

Decide what details we need to use for your invoice.

We'll use the same information as your delivery details.

One last check to make sure your details are correct before placing your order.

Looks like you are shopping from {country}. Our Home Try-On service is not available in this region. Please update your shipping country.

We’re really sorry. It looks like {products} cannot support the strength of your prescription.

We are really sorry but the items in your cart are out of stock. We have removed them from your cart.

We are really sorry but some items in your cart are out of stock. We have removed them from your cart.

Out of stock

Your payment method has been refused

Decide how you’ll be paying and what details we need to use for your invoice.

Let’s get your prescription details. How would you like to add them?

No problem – we will send you an email to remind you.

Let’s get your prescription details. You can skip this step and we’ll email to remind you to send it to us later.

Prescription

Thanks for making use of the Home Try-on service. Your order number is {orderNumber}. We’ll get to work and ship your frames as soon as possible. You can always keep track of the status of your order in your {accountLink}.

Whoops, looks like you're referring to an order that could not be found in our system. Please make sure that the link is correct or contact our customer support.

Thanks for placing an order. Your order number is {orderNumber}. We’ll get to work and ship your products as soon as possible. You can always keep track of the status of your order in your {accountLink}.

It looks like something went wrong while trying to place your order. If you don’t receive an order confirmation within 2 hours please try placing your order again. Or you can reach out to our Customer Service team.

Well this is awkward

Order Success

You can contribute to a green and healthy world by donating carbon-dioxide-loving trees with our partner Trees for All.

With this amount Trees for All will plant {conversion} for you.

Plant a tree

The more packs you buy, the more you save — up to 25%.

Bundle deals

This product is out of stock

This combination is unavailable

Premium hydrogel daily contact lenses, for crystal-clear vision and expressive eyes. Daily Contacts are what you might call ‘regular’ lenses and the ones most of us probably need.

Select box size

Select your lens type

Select your prescription

Our premium toric lenses help correct astigmatism – indicated by a Cylinder measurement in your contact lens prescription.

Prices, currency and shipping cost may differ depending on your selection.

My account

Address

Contact details

Delivery details

Payment Method

You decided to send your prescription later

We no longer offer 1.74 index lenses. We now offer premium lenses, ultra-thin with superior coatings — our finest lenses yet. You may add premium lenses to your order or proceed with standard lenses.

Our new range of Computer Glasses has officially launched. Sadly, they’re currently not available to be purchased online. Not to worry though - just swing by your local Ace & Tate store and you can pick up your new pair today!

Thanks for your donation - you've just contributed to a green and healthy world!

Congrats! You've successfully donated.

Say goodbye to glare with Polarised Lenses. They filter out harsh sunlight, reduce eye strain and step up your view — upgrade now for {productPrice48}.

Polarised Lenses

Ultra-thin with superior coatings — our finest lenses yet. For just {productPrice48} above the price of any frame. Upgrade now.

Premium Lenses

A few formalities before we start.{br} What is your email address?{br} We promise not to use or share your details.

It looks like we don’t yet offer this service in your country.

Before we begin

Oh dear

Whoops, looks like you're referring to a booking that could not be found in our system. Please make sure that the link is correct or contact our customer support.

It looks like something went wrong while trying to book your eye test. If you don’t receive a confirmation within an hour please try booking again. Or you can reach out to our Customer Service team.

Thanks for booking an {appointmentType} with us. You can find your booking details below. You should also receive a confirmation email, which allows you to reschedule or cancel if needed.

Booking Successful

Are you sure you want to delete your scan? It will be removed from Topology's servers and your account. You can record a new scan at anytime through the Fitting Room App.

Want to delete your scan?

We are still processing your deletion on Topology's server, which could take up to 48 hours. During this time it is not possible to record a new scan. Please try again later.

If you want to re-take your scan you can easily do this from the Fitting Room App. If you don't have the App anymore you can download it here.

Want to edit your scan?

We’ve send you a link with your results to {email}. You can open this on any device.{br}{br}You can close this screen now or start shopping on your phone.

Done! Check your email

Not ready to start shopping yet or want to change devices? We have emailed you a link so you can shop any time on any device. You can always find your Fitting Room results in your online account.

You’re all set.

Comfort is everything, so rest easy that your frames won’t pinch your nose, bump into your cheeks, or slide down your face. 

How your glasses frame your eyes is key – which is why you’ll only see those that sit perfectly on your nose. 

Rather than seeing cookie-cutter face shapes – oval, round, heart, diamond – we get personal, with frames that are the well-proportioned to your face.

Before we start scanning your glasses

You will need an Ace & Tate account so we can save your prescription. Create one or login to continue.

The Prescription Checker — offered in partnership with the GOLenses app — pulls the optical parameters from your current glasses. 

Your prescription

Prescription glasses online from {basePrice}

Shop men or women glasses and sunglasses, handmade from {basePrice} including prescription lenses.

Free delivery and returns.

Try {count} frames at home for free.

Find your new favourite frame from the comfort of your home.

Try on glasses at home

Pick your four favourite frames, click on ‘Add to Home Try-On’, and we’ll send them to your doorstep for free.

And we mean, really try them out. Go outside, ask your friends and family, take a selfie — and pick a winner. Please note that the frames only have placeholder lenses in them, so you will have to order your new frame after sending our Home Try-On package back to us.

Simply send the frames back to us within 5 days, with the packaging and return label provided. Next, go to our website and order your new glasses online — or visit one of our stores. Easy as that!

You are going to love this! Find your new favourite frame from the comfort of your home with our super convenient Home Try-On Service — free of charge.

Home Try-On

It looks like we don’t yet offer this product in your country. Not to worry though, you can still order the 30-day pack of Ace & Tate Contacts.

It looks like we don’t yet offer this product in your country.

Please select your location and language

Please select your location

Welcome back {firstName}!

Be the first to know about all things Ace & Tate — think fun events, product drops and special releases. Yup, good stuff.

Good stuff coming your way

One of the kindest things we can do for our planet is to make the most of what we already have. For us, that means extending the life of our frames by giving our glasses another chance to shine with Reframe.

One of the kindest things we can do for our planet is to make the most of what we already have. For us, that means extending the life of our frames by giving our glasses another chance to shine with Reframe. Great quality eyewear at a lower environmental cost.

Our stores

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Amsterdam designed {title}, handmade quality {collectionProductType} from {price}. Shop our collection.

Amsterdam designed {title}, handmade quality {collectionProductType} from {price} including prescription lenses. Shop our collection.

{title} – discover our collection

Instructions

Ingredient List

Your Ace & Tate glasses come with a case and lens cleaning cloth — you know, to keep them in mint condition. We made the base from water-based PU, without glue, meaning it's recyclable, soft and light. Only the best for you, pal.

On the case

Tell Us About Yourself

Unlock serious benefits

Simply choose a frame and select Polarised Lenses while adding them to your basket. We'll take care of the rest.

Here's how to upgrade

You can add Polarised Lenses to non-prescription, Single Vision and Varifocal sunglasses — within these prescription parameters:

See the benefits of our ultra-thin and lightweight lenses.

Check out our Premium Lenses

To get Premium Lenses, simply choose the frame(s) of your liking and select the Premium Lens option while adding the product(s) to your basket. Easy as that!

All our frames are compatible with Premium Lenses. You can choose Premium Lenses for any prescription, but they are required for prescriptions of +/-6.25 dioptres or higher - so we can provide you with the thinnest and best-looking lenses possible.

With multiple prescriptions in one lens, for near and distance vision correction. No more switching frames!

If you don't really need to wear glasses for medical reasons but still want to rock a pair of Ace & Tate frames.

No medical reasons, just a cool pair of glasses.

We make prescription lenses with a sphere (SPH) up to -10.00 or +10.00 and a cylinder up to -4.00 or +4.00.

With a single prescription across the whole lens surface, for near or distance vision correction.

Thanks for your prescription

Digital screen user? Block high energy blue light radiation and maintain focused, comfortable eyes.

With non-prescription Blue Light Filter lenses, effectively blocking high energy radiation from digital screens.

Screen glasses

Blue light filter

Clip-ons

We're really sorry, but it is not possible to order Ultra Thin 1.74 Lenses with a Blue Light Filter. Please choose one option before proceeding.

With a superior anti-dirt coating, Defog layer and premium durability — in an ultra-thin size. Great for all prescriptions, required above +/- 6.25 dioptres.

Lenses & coatings

We’re really sorry. You cannot checkout with single and varifocal lenses in the same order. Please place 2 separate orders. We’re working on solving this limitation.

Offers clear vision for both near and distance corrections in a single lens — no need to switch frames.

Varifocal sunglasses

Varifocal glasses

Glasses without prescription or Blue Light Filter. Style and 100% protection from UV-A and UV-B rays guaranteed.

Sunnies without prescription — for 100% protection from UV-A and UV-B rays. Just to make style a sure thing.

Non-prescription sunglasses

Non-prescription glasses

Get rid of glare with our Polarised Lenses. They neutralise harsh sunlight — the kind that makes seeing clearly hard on a sunny day. That means reduced eye strain, more vibrant colours and a better view.

Select your glasses

Select your sunglasses

Perfect for if you have either a distance or nearby vision correction — these glasses have one prescription throughout the whole lens.

Single Vision sunglasses

Single vision glasses

Some extras

Ultra Thin 1.74 Lenses

We’ll let you know as soon as these are are back in stock. We’ll only use your e-mail to send you stock updates for this item.

Oh nooo

Please check your personal details and complete the form to generate your return label.

Thank you! Please download the return label and follow the instructions below.

Request return

Your personal details

Return instructions

What's the reason for returning?

Journal

Try our new Fitting Room service. It helps you pinpoint glasses that actually fit, and curates them for you – all based on a super-precise 3D scan of your face.

Check out {frameName} in 3D

Fitting Room

Take the guesswork out of finding the right frames online with our new Fitting Room service. It helps you pinpoint glasses that actually fit – by using innovative 3D face-mapping tech that gives a super-precise scan of your face.

After your scan, we’ll work out which frames fit best and put together a curated list in your Fitting Room, which you can always access by logging in on our website. Meet your matches, try them on virtually – and have fun.

When it comes to help with sizing, you’ll receive the same quality of service online as you would in store, thanks to the ultra-precise face-mapping tech.

Your scan is saved to your account so you can always enjoy a curated list of our latest frames that fit like they were made just for you — take them for a spin and choose a winner.

Try on our recommended frames — from the comfort of your home, 24/7.

Download our app, which will then ask you to log in or create an account – this is where we’ll save your scan. The app will walk you through your scan, which accurately captures a 3D image of your face. It takes 5-7 minutes and, once done, you’ll know exactly what frames suit you.

Shop your glasses in your Fitting Room whenever you want, or browse our entire range online. Bonus: we’ll also drop you an email if we spot any frames from our new collections that are a fit.

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User Information

The frame is made from high quality {materials}

30 day return policy & free returns

Want to see more frames that are a perfect fit? Visit my fitting room

Finding the right frames online just got easier, thanks to the latest 3D face-mapping technology.

Ace & Tate Fitting Room

{name} is a good fit on you.{lineBreak}{lineBreak}Still not 100%? We’ve put together a collection of other frames that will also fit you perfectly.

You’re set

Your recording will be used for the purposes of providing a virtual try-on experience and relevant product recommendations.{lineBreak}{lineBreak}It will be visible on our website only to you and stored in your Account if logged in. You can delete this recording at any time from your Account. {lineBreak}{lineBreak}In order to use this service we need your permission to store your recording (without any personal information) on the servers of our partner DITTO.

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Thoughtfully designed eyewear from €110, including prescription.

Explore our bestsellers

Pierce Large Tigerwood

Jay Satin Gold

Bella Space

Neil Large Windsor Rim Tigerwood

Meet our timeless glasses

What's new

Serving you the best city Sun Spots

Get rid of glare

Upbeat colourways — custom-made by us

These clear glasses are all kinds of confident

Block radiation from digital screens

Introducing toric contact lenses

Recycle your frames

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