Name: Willem Morning Haze
Brand: Ace & Tate
SKU: willem-morning-haze
Price: 145 EUR
Availability: InStock

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Book a fitting appointment if you fancy trying Ace & Tate Contacts — our premium hydrogel daily contact lenses.{br}{br} During the appointment, we'll test your eyes and then decide whether our Contacts are suited to your correction needs.{br}{br} Fitting appointments are 40 minutes long and available in select stores only. We're taking necessary measures to ensure our stores are safe environments during the Covid-19 pandemic.

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Step into our HQ – a vibrant canal house on Amsterdam’s Singel. It’s where departments across the business come together to shape the future of eyewear. From strategy to design to delivery, our teams work side by side to bring bold ideas to life and create meaningful experiences for our customers. Here’s a quick look at who’s behind the scenes.

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Our stores are more than just places to find great glasses. They’re hubs for connection, style and expert care. Whether you’re helping someone find their perfect fit, sharing eyecare advice or creating a welcoming space, you’re shaping how people experience Ace & Tate. From Amsterdam to cities across Europe, our stores bring the brand to life.

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Founded in 2013 - 85 stores - 9 countries - 650+ employees.

Is there any other way? Different backgrounds and perspectives shape who we are. We value inclusivity, stand for equity, and keep things simple and down-to-earth. Everyone should feel free to show up as themselves, everyday.

Come as you are

For us, the brand isn’t just something we design. It's who we are. Every interaction, every detail and every role play a part. Whether you’re guiding a customer in-store, delivering expert eyecare, or working behind the scenes, you help shape the way people experience Ace & Tate.

Together we make the brand

We’re growing fast and want you to grow with us. Whether you’re building a long-term career in optical retail, training to become an optician, or gaining experience while figuring things out, there are plenty of opportunities to develop. You’ll have the chance to take on real responsibility early on, with support and training to help you grow in your role.

Grow your way

We’re a certified B Corp, which means we meet high standards for people and the planet. From how we treat customers to the benefits we offer, care runs through everything we do. Want to see how we show up for our team?

Care is in our DNA

It sounds fairly simple, and that’s the whole point. From well-designed eyewear to personalised, expert eyecare, we’re here to inject a good dose of common sense into our industry. Great styles that last, at a fair price. Our international team fosters an inclusive culture where every voice matters. From our vibrant stores to our online platform, we put exceptional care into delivering eyewear that reflects both your style and your values.

Hi, we're Ace & Tate and we make glasses.

From our Amsterdam HQ to our stores, we’re committed to building a workplace where every voice is valued and everyone has the opportunity to thrive. Through a transparent culture and fair hiring, we bring together people of varying backgrounds, experiences and perspectives to spark stronger ideas and better decisions.

Diversity, equity and inclusion

Driving our brand growth online through performance marketing, CRM and digital campaigns.

Digital Marketing

Powering our digital experience with smart, scalable tech. From e-commerce to internal tools.

Engineering

Keeping the numbers sharp and the business on track, from forecasting to financial reporting.

Finance

Ensuring we operate responsibly and compliantly across all areas of the business, while supporting our teams with clear, practical legal guidance.

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Telling our story across every channel — building our brand through creative campaigns and content.

Marketing

Aligning product availability with customer demand while sourcing responsibly.

Merchandise, Planning and Sourcing

Focused on the full employee experience. From Talent Acquisition to HR to Learning & Development, and our dedicated Office Manager. They drive our culture, support our people, and help them grow.

People

Shaping and crafting new collections that combine style, function and innovation.

Product Design

Driving our sustainability strategy and social impact. From ethical sourcing to circular design to maintaining our B Corp certification, this team ensures we live up to our values.

Responsibility

The link between HQ and our stores, ensuring smooth daily operations and a standout in-store experience.

Retail Operations

Managing the flow of our products, from production to delivery — reliably, efficiently, and sustainably.

Supply Chain

We give you the tools and support to deliver expert care.<ul><li>Modern test room: with the latest optical technology.</li><li>Precise instruments: for eye exams, refractions, and lens fittings.</li><li>Structured appointments: to keep your day organised and efficient.</li><li>Customer advice & sales training: delivered in a helpful, professional manner.</li></ul>

Equipment & Technology

Energetic, supportive, and always up for getting things done. Teams collaborate, celebrate wins, and keep things light. Whether you’re helping customers in store, shaping ideas at HQ, or supporting eyecare as an optician, if you’re curious, eager to learn, and enjoy making things better every day, you’ll fit right in.

What’s the company culture?

We want our teams to feel supported at work and beyond. Because specific benefits can vary depending on your role and location, you will always find the full, detailed breakdown in the relevant job description.

What benefits do you offer?

Take a look at our open roles and see what feels like a match. Your application is just two clicks away. You’ll get an email confirming we’ve received it and letting you know we’ll be in touch as soon as possible. Can't find the right fit for you in the job overview? Please write us on {recruitmentEmail}, we would love to get in touch with you!

How do I apply?

You can apply directly through our careers site. Once we receive your application, you’ll get an email confirming we’ve received it and letting you know we’ll be in touch as soon as possible.

How do I apply for an HQ role at Ace & Tate?

Here’s how we hire at HQ:Apply: Send in your application (we actually read every single one).Intro call: A quick chat with our Talent team to hear your story and tell you more about us. The interviews: Meet with the manager (and maybe a teammate). Some roles may include a short task or case – a sneak peek into your talent!The finale: If it’s a mutual yes, we’ll send you an offer. Now it's time to celebrate!

What does the recruitment process look like for HQ roles?

Yes! HQ teams follow a hybrid model, working three days from the office. Remote work is possible for a limited number of roles, and details about eligibility or visa support are always listed in the job description.

Can I work hybrid or remote?

HQ is collaborative, fast-paced and inspiring. You’ll work with cross-functional teams on projects that shape the brand, products and customer experience. Creativity, initiative and curiosity are encouraged from day one.

What’s it like to work at Ace & Tate HQ?

Yes. We support internal mobility and personal development. From leading projects to moving between teams like Product, Marketing or Operations, there’s room to grow, gain responsibility and make a meaningful impact.

Are there opportunities for growth at HQ?

You can apply directly through our careers site. Once we receive your application, you’ll get an email confirming we’ve received it and letting you know we’ll be in touch as soon as possible. Can't find the right role for you in the job overview? Please write us on {recruitmentEmail} We would love to hear from you!

How do I apply for an optician role at Ace & Tate?

Here’s how we hire in stores:Apply: Send in your application (we actually read every single one).Intro call: A quick chat with our team to hear your story and tell you more about us.Store visit: Meet the team, see the store and eye test rooms, and get a real feel for the role. During this visit, we also check the technical skills required for the role.The finale: If it’s a mutual yes, we’ll send you an offer. Now it's time to celebrate!

What does the recruitment process look like?

Yes – from day one, you’ll get tailored onboarding, access to our learning hub and ongoing training on lenses, products, and customer care. We also support certification programs and specialist training, including financial support where possible, to help you grow your career.

Will I receive training and support as an optician?

We support internal mobility, specialist tracks and leadership development. From training as a Refractionist (where applicable) or certified Optician, to advancing to Head Optician or dual roles, there are clear paths to grow in-store.

What career growth opportunities are available for opticians?

Our stores are friendly, fast-paced and design-driven. You’ll work closely with retail teams, engage with a diverse range of customers and have access to modern equipment, structured training and a supportive culture that values collaboration and personal development.

What’s the working environment like for opticians?

You can apply directly via our careers site. Once we’ve received your application, you’ll get a confirmation email and we’ll be in touch as soon as possible. Can’t find a role that fits? Feel free to email us at recruitment@aceandtate.com.

How do I apply for a store role at Ace & Tate?

Here’s how we hire in retail:Apply: Send in your application (we actually read every single one).Intro call: A quick chat with our Talent team to hear your story and tell you more about us.Store visit: Meet the team, see the store and get a real feel for what it's like to work with us.The finale: If it’s a mutual yes, we’ll send you an offer. Now it's time to celebrate!

What does the recruitment process look like for store roles?

Our stores are friendly, fast-paced and design-driven. You’ll help customers find the perfect glasses, offer style and eyecare advice and collaborate with a supportive, energetic team. Every role contributes to creating a standout customer experience.

What is it like to work in an Ace & Tate store?

Yes! Clear career paths exist from Retail Assistant to Assistant Store Manager to Store Manager. You can also train as a Refractionist or study to become a certified Optician, with financial and training support where applicable.

Are there opportunities to grow in-store?

No - we welcome candidates from diverse backgrounds. Full onboarding, hands-on training and ongoing support will help you succeed in your role.

Do I need prior experience in retail or optics to join a store?

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HQ is where we shape every part of the Ace & Tate experience. It’s fast-paced, collaborative and full of space to grow. Growth here means:

You’ll be trusted with real responsibilities (not just tasks) and supported to deliver work that matters.

Real ownership from day one

Blending structure with freedom. That means hybrid working, clear goals and the space to do your best thinking.

Flexibility and autonomy

Access to role-specific learning, mentorship and regular development conversations. Plus, opportunities to lead initiatives or move cross-functionally.

Learning that fits you

Why Ace & Tate?

We don’t just make glasses. We help people see and feel their best – and that starts with you.

We work with the latest tools and technology to make eyecare simple, modern and accurate. Our lenses and coatings meet the highest standards and we make sure your working environment does too.

Clinical excellence meets style

From your first day, you’ll have access to continuous learning, internal mobility and development plans. Whether you're pursuing a qualification, or already seasoned pro – we’ll support your next step.

Room to grow

We’re known for good design and eyecare – but we care just as much about good culture. You’ll be part of a team that’s kind, collaborative and always curious. No big egos, no stuffy optician rooms – just real people doing great work without uniforms.

Work where you’re valued

We don’t just sell glasses. We help people look good, feel good, and see clearly. If you love working with people, value good design, and want to grow in a supportive team, this could be the place for you.

Our stores run on human connection. You’ll help customers find the perfect fit, build genuine relationships and create a positive, welcoming environment. Teamwork matters here. When the store hits its goals, everyone shares in the success with monthly bonuses.

People first

From tailored onboarding and our learning hub, to leadership training and optical study programs – we provide hands-on learning, mentorship and support for every step of your journey. Whether that’s in retail, eyecare or HQ roles.

Build your expertise

At Ace & Tate, your work matters. From helping customers see clearly to shaping how they experience our brand, every role contributes to something bigger. As a certified B Corp, we hold ourselves to high standards for people and the planet – so your day-to-day work has real meaning.

Make an impact

Send in your application, and yes - we do actually read every single one.

Apply

A quick chat to get to know each other and talk about the role.

Call

Meet the team, get a feel for our culture, and see how you’d fit with us.

Interview

It’s a mutual yes, congrats! We’ll make you an offer and get you started.

Finale

How we hire

Being a B Corp since 2021 certifies what’s at the heart of our responsibility journey. It means we recognize a problem, understand it and work on it – ensuring we move ourselves and our industry forward.

<ul><li>Redefining eyecare through creativity and collaboration.</li><li>Inclusive and dynamic culture where innovative ideas thrive.</li><li>We empower every team member to push boundaries and make a difference.</li></ul>

Our culture

This is where our impact in-store starts, guided by a framework that sets our retail teams up for success.<ul><li>Guided impact: set up for success with a clear in-store framework.</li><li>Consistent customer experience: create memorable moments that keep customers coming back.</li><li>Trust-first connections: understand each customer’s style, vision, and clinical needs.</li><li>Personalised recommendations: turn insights into care that makes customers feel valued.</li></ul>

Our Selling Ceremony

As Assistant Store Manager you support your Store Manager and start leading your own shifts. You’ll mentor others, manage operations and begin shaping team culture.

Assistant Store Manager

The first step into the world of eyecare, service and style. Help customers find their perfect frames, create a great atmosphere in the store, and learn the ins and outs of the brand.

Retail Assistant

As Store Manager you own the full store experience – leading the store team, driving results, supporting opticians and delivering the Ace & Tate experience from the inside out.

Store Manager

What our team has to say

Your growth is just as important as your expertise. <ul> <li>Personalised onboarding: with a dedicated buddy and access to our Learning Hub.</li> <li>Specialist training: for (Head) Opticians, Refractionists, and leadership pathways.</li> <li>Certification and study support: including financial contributions.</li> <li>Regular development check-ins: to track progress and growth.</li></ul>

Training and certification support

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Prescription glasses online from €98 | Ace & Tate

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Reduces eye strain by blocking high-energy blue light from digital screens.

Blue light filter

Our standard high-quality lens with basic anti-scratch and anti-reflection coatings. Repels water and is impact resistant. Good for prescriptions up to +/- 4.00.

Essential

Our Blue Light Filter can create a little more comfort for your eyes — for long office days, gaming sessions, or quick emails before bed.

Recommended for prescriptions up to -/+ 6.00.

Looking at screens a lot?

Polarised Lenses are great for when you're outdoors a lot, like sailing, fishing, hiking or when driving in wet or sunny conditions.

Are you the outdoorsy type?

Near, intermediate and distance vision correction in one lens. So you don't have to switch between glasses.

Multifocal sunglasses

Multifocal glasses

Glasses without prescription or Blue Light Filter. Style and 100% protection from UV-A and UV-B rays guaranteed.

Sunnies without prescription — for 100% protection from UV-A and UV-B rays. Just to make style a sure thing.

Non-prescription sunglasses

Non-prescription

Whether you're outside or indoors, these lenses adapt to your every move. Thanks to trillions of photochromic molecules, they effortlessly turn into a sun lens tint when exposed to UV light.

Light Responsive Lenses 

Get rid of glare with our Polarised Lenses. They neutralise harsh sunlight — the kind that makes seeing clearly hard on a sunny day. That means reduced eye strain, more vibrant colours and a better view.

Polarised Lenses

Features a significantly better anti-reflection coating, reducing glare and improving visual clarity. They also offer increased resistance to water, dust, and dirt. A great choice for prescriptions up to +/- 6.00.

Features a significantly better anti-reflection coating, reducing glare and improving visual clarity. They also offer increased resistance to water, dust, and dirt. Perfect for all prescriptions and mandatory for those above +/- 4.00.

Premium

Offers superior visual comfort with minimal maintenance, as well as a hydrophobic top coat that repels rain, fog, oil, dust and daily residue. Perfect for all prescriptions and mandatory for those above +/- 6.00.

Supreme

Features a near-support zone to target digital fatigue with a prescription. 

Relax Lenses

Glasses with our Blue Light Filter — which reduces eye strain by blocking high-energy blue light from digital screens.

Screen glasses

Perfect if you need either near or distance vision correction.

Single vision sunglasses

Single vision glasses

Accessories

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Our high-quality, standard lens offers 100% protection from UV-A and UV-B rays. It comes with basic anti-scratch, anti-reflection and water-repellent coatings.

Sun Essential

Our advanced and thinnest sun lenses stay spotlessly clean and improve visual performance. They repel water, grease, dirt and minimise reflections. Great for all prescriptions, but required for prescriptions above -/+ 6.00.

Sun Premium

The more packs you buy, the more you save — up to 25%.

Bundle deals

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Premium hydrogel daily contact lenses, for crystal-clear vision and expressive eyes. Daily Contacts are what you might call ‘regular’ lenses and the ones most of us probably need.

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Our premium toric lenses help correct astigmatism – indicated by a Cylinder measurement in your contact lens prescription.

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We no longer offer 1.74 index lenses. We now offer premium lenses, ultra-thin with superior coatings — our finest lenses yet. You may add premium lenses to your order or proceed with standard lenses.

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Say goodbye to glare with Polarised Lenses. They filter out harsh sunlight, reduce eye strain and step up your view — upgrade now for {productPrice48}.

All our frames are compatible with Premium and Supreme Lenses. You can choose Supreme Lenses for any prescription, but they are required for prescriptions of +/-6.00 dioptres or above — so we can provide you with the thinnest and best-looking lenses possible.

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To upgrade your lenses, simply choose the frame(s) of your liking and select the lens option while adding the product(s) to your cart. Easy as that!

How to upgrade your lenses

All our frames always come with high-quality lenses. But if you’re looking to level up with advanced coatings — we have options. Here's a handy overview of the different benefits our three lenses offer.

Level up your lenses

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Eye Test Appointment | Ace & Tate

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It's great you found so many favourites, but we have a one item per order limit during Archive Sale. The styles you see here are available in very limited quantities. They are also our way of combatting environmental waste, so we really encourage shopping small for a big impact. 

Oh! Youve reached the limit of 6 frames per order. But dont worry, you can still add other items to your cart. If you want to order more frames, our Customer Service team is here to help.

Frame limit reached

In need of a great present? Get them something they'll actually use – get them a digital Ace & Tate Gift Card. Customise your card, add a personal message and have it sent straight to their inbox. Too easy. Prefer to hand it over in person? Simply enter your own email so you can print it out and present it yourself. Plus: our Gift Card can be used online and in-store.

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Prescription glasses online from {basePrice}

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It looks like we don’t yet offer this product in your country. Not to worry though, you can still order the 30-day pack of Ace & Tate Contacts.

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Go ahead and book an appointment. After the test, your prescription will be added to your account so you can access it easily. Handy, no?

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If you'd like more info on what an eye test is and how it's done – head over to our super-detailed but very easy-to-read guide.

It's super fast and easy – we promise. If you're curious and would like to know how your appointment will go up front, here's all the information you need.

Want to know more about our eye tests?

We're not physically in your country yet, but you can check all the countries in which we have stores and offer eye tests <link>here</link>.

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We offer eye tests at all of our stores. Go ahead and book an appointment with us online.

You can add your prescription to your account.

According to local regulations we can only produce orders which use a verified prescription, meaning one that has been checked by one of our opticians. Fortunately, we offer eye tests at all of our stores.

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We offer free eye tests at all of our stores. Go ahead and book an appointment with us online.

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Exciting update – your recent order is on its way! For all the details, head over to <link>your account</link>.

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Discover our contact lens collection. Whether you're working out, heading out, or just want a change of pace, we've got your eyes covered. Stock up on your daily disposables, weeklies or monthlies in just a few clicks. Enjoy a 20% discount on your first contact lens order.

Shopping for a new supply of contact lenses online can be hard if you aren't sure what to look for. We’ve made restocking your contacts completely effortless. No drama, no hassle—just the exact contact lenses you always order, ready when you are. Filter by your usual type or brand to find your favorites and get them delivered straight to your door. Simple as that.

Decoding your contact lens prescription is simple once you know what the key abbreviations mean. The Sphere (PWR/SPH) indicates your primary lens strength, using a minus (-) for nearsightedness or a plus (+) for farsightedness. If you have astigmatism, you will also see a Cylinder (CYL) for the corrective power, paired with an Axis number (0° to 180°) for the angle. Be sure to copy these directly from a contact lens prescription or current box, as these parameters differ from a standard glasses prescription.

Understanding Your Contact Lenses Prescription

Our range covers a variety of correction needs, from astigmatism to multifocal needs. Managed by our dedicated team in Amsterdam, we ensure that every pack of prescription contacts meets the highest standards of quality and hygiene.

Designed for Comfort

Shop high quality contact lenses online

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Shop contact lenses at Ace & Tate: daily, monthly, toric and multifocal. Trusted brands, clear pricing, home delivery or pickup in store.

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Amsterdam designed {title}, handmade quality {collectionProductType} from {price}. Shop our collection.

Amsterdam designed {title}, handmade quality {collectionProductType} from {price} including prescription lenses. Shop our collection.

{title} – discover our collection

Our optician will check if everything looks good with your prescription and then your glasses will start being produced. We will let you know if we find any problems.

What can you expect after this?

Protects your eyes from blue light of digital screens. <ul> <li>Relieves eye strain from screens</li> <li>Reduces glare</li> <li>Blocks 94% of blue light</li> </ul>

Instructions

Ingredient List

All our lenses include anti-reflection and anti-scratch coatings.

What type of upgrades do we sell?

Materials

Eco Canvas (Banksy) — recycled-cotton 60% + conventional cotton 40% {br} Liner: recycled polyester 100%

Eye tests are for everyone, even if you don’t wear glasses. When to get an eye test: <ul> <li>It’s been two years since you last took one </li> <li>Your current glasses no longer feel like they’re working </li> <li> Your eyesight feels fine, but you’ve never actually had an eye test (promise we won’t judge you) </li> </ul> Find a store near you, book your slot, and get your eyes tested by a qualified optician.

Do you need your prescription?

If you no longer wish to use your case, please return your used case to any Ace & Tate store, as we will recycle these valuable materials again. If you want to dispose of your case locally, please do so responsibly by exploring local recycling routes. Felt inlay needs to be separated and can be disposed of with general waste. Due to adhesive and multiple textile compositions, the material becomes non-recyclable.

100% recycled demo lenses (acrylic plastic)

Size

Product Safety Information:

Your new Ace & Tate glasses come with a free origami-style case and cleaning cloth. Compact, foldable, and made from recycled materials in a sleek sand color, it features a sturdy, minimalist design with a hidden magnetic closure to keep your glasses safe and scratch-free.

Nice. You get a free case.

Two-year guarantee on frame & lenses. {br}{guaranteeNewLink}

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Unlock serious benefits

Simply choose a frame and select Polarised Lenses while adding them to your basket. We'll take care of the rest.

Here's how to upgrade

You can add Polarised Lenses to non-prescription, Single Vision and Varifocal sunglasses — within these prescription parameters:

Our Premium lenses ({premiumPrice}) and Supreme lenses ({supremePrice}) offer upgraded benefits.

With multiple prescriptions in one lens, for near and distance vision correction. No more switching frames!

If you don't really need to wear glasses for medical reasons but still want to rock a pair of Ace & Tate frames.

No medical reasons, just a cool pair of glasses.

We make prescription lenses with a sphere (SPH) up to -10.00 or +10.00 and a cylinder up to -4.00 or +4.00.

With a single prescription across the whole lens surface, for near or distance vision correction.

Thanks for your prescription

We're really sorry, but it is not possible to order Ultra Thin 1.74 Lenses with a Blue Light Filter. Please choose one option before proceeding.

Lenses & coatings

We’re really sorry. You cannot checkout with single and varifocal lenses in the same order. Please place 2 separate orders. We’re working on solving this limitation.

Ultra-thin lenses with a superior durability, anti-dirt coating and defog layer. Great for all prescriptions, required above +/- 6.25 dioptres.

Premium Lenses

We’ll let you know as soon as these are back in stock. We’ll only use your e-mail to send you stock updates for this item.

We'll let you know when the product is back in stock.

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Round, square, bold, classic — we make glasses that look good on everyone. Come find yours.

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Did you know we offer free eye tests in most of our stores? Choose your favorite one and book away.

Did you know we offer eye tests in most of our stores? Choose your favorite one and book away.

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Hey! Time to update your prescription?

New prescription

This prescription expired. You need a valid prescription to be able to shop for corrective glasses.

You can opt to {eyeTestLink} or add a valid prescription during checkout, if you already have one. You can delete the expired prescription if you want.

According to local regulations we can only produce orders which use a verified prescription, meaning one that has been checked by one of our opticians. Now, to add a prescription to your account, you can either do an eye test at one of our stores or upload a prescription photo during checkout – and one of our opticians will check and verify it. You can delete your old, unverified prescriptions.

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Prescription	Available
Lens	Super thin prescription lenses Anti-scratch lens coating
Includes
Material	Acetate

Prescription	Available
Lens	Super thin prescription lenses Anti-scratch lens coating
Includes
Material	Acetate

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Willem

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