Our stores are more than just places to find great glasses. They’re hubs for connection, style and expert care. Whether you’re helping someone find their perfect fit, sharing eyecare advice or creating a welcoming space, you’re shaping how people experience Ace & Tate. From Amsterdam to cities across Europe, our stores bring the brand to life.
Our Selling Ceremony
This is where our impact in-store starts, guided by a framework that sets our retail teams up for success.
- Guided impact: set up for success with a clear in-store framework.
- Consistent customer experience: create memorable moments that keep customers coming back.
- Trust-first connections: understand each customer’s style, vision, and clinical needs.
- Personalised recommendations: turn insights into care that makes customers feel valued.
Why Ace & Tate?
We don’t just sell glasses. We help people look good, feel good, and see clearly. If you love working with people, value good design, and want to grow in a supportive team, this could be the place for you.
People first
Our stores run on human connection. You’ll help customers find the perfect fit, build genuine relationships and create a positive, welcoming environment. Teamwork matters here. When the store hits its goals, everyone shares in the success with monthly bonuses.
Build your expertise
Make an impact
Frequently Asked Questions
How do I apply for a store role at Ace & Tate?
You can apply directly via our careers site. Once we’ve received your application, you’ll get a confirmation email and we’ll be in touch as soon as possible. Can’t find a role that fits? Feel free to email us at recruitment@aceandtate.com.
What does the recruitment process look like for store roles?
Here’s how we hire in retail:
Apply: Send in your application (we actually read every single one).
Intro call: A quick chat with our Talent team to hear your story and tell you more about us.
Store visit: Meet the team, see the store and get a real feel for what it's like to work with us.
The finale: If it’s a mutual yes, we’ll send you an offer. Now it's time to celebrate!
What is it like to work in an Ace & Tate store?
Our stores are friendly, fast-paced and design-driven. You’ll help customers find the perfect glasses, offer style and eyecare advice and collaborate with a supportive, energetic team. Every role contributes to creating a standout customer experience.
Are there opportunities to grow in-store?
Yes! Clear career paths exist from Retail Assistant to Assistant Store Manager to Store Manager. You can also train as a Refractionist or study to become a certified Optician, with financial and training support where applicable.
Do I need prior experience in retail or optics to join a store?
No - we welcome candidates from diverse backgrounds. Full onboarding, hands-on training and ongoing support will help you succeed in your role.
What our team has to say
"I take pride in my team for delivering great customer service, with eyecare at the heart of everything we do."
Merel - Store Manager
"I can truly be myself at work, and that’s what makes it great."
Sylke - Retail Assistant
"This isn’t typical retail. Here, you learn to become an expert in optics and eyewear."
Boris - Assistant Store Manager