
Our stores are more than just places to find great glasses. They’re hubs for connection, style and expert care. Whether you’re helping someone find their perfect fit, sharing eyecare advice or creating a welcoming space, you’re shaping how people experience Ace & Tate. From Amsterdam to cities across Europe, our stores bring the brand to life.
Retail Assistant
The first step into the world of eyecare, service and style. Help customers find their perfect frames, create a great atmosphere in the store, and learn the ins and outs of the brand.
Assistant Store Manager
As Assistant Store Manager you support your Store Manager and start leading your own shifts. You’ll mentor others, manage operations and begin shaping team culture.
Store Manager
As Store Manager you own the full store experience – leading the store team, driving results, supporting opticians and delivering the Ace & Tate experience from the inside out.
Our Selling Ceremony
This is where our impact in-store starts, guided by a framework that sets our retail teams up for success.
- Guided impact: set up for success with a clear in-store framework.
- Consistent customer experience: create memorable moments that keep customers coming back.
- Trust-first connections: understand each customer’s style, vision, and clinical needs.
- Personalised recommendations: turn insights into care that makes customers feel valued.
Why Ace & Tate?
We don’t just sell glasses. We help people look good, feel good, and see clearly. If you love working with people, value good design, and want to grow in a supportive team, this could be the place for you.
People first
Our stores run on human connection. You’ll help customers find the perfect fit, build genuine relationships and create a positive, welcoming environment. Teamwork matters here. When the store hits its goals, everyone shares in the success with monthly bonuses.
Build your expertise
Make an impact
Frequently Asked Questions
How do I apply for a store role at Ace & Tate?
What does the recruitment process look like for store roles?
What is it like to work in an Ace & Tate store?
Are there opportunities to grow in-store?
Do I need prior experience in retail or optics to join a store?
What our team has to say

"I take pride in my team for delivering great customer service, with eyecare at the heart of everything we do."
Merel - Store Manager

"I can truly be myself at work, and that’s what makes it great."
Sylke - Retail Assistant

"This isn’t typical retail. Here, you learn to become an expert in optics and eyewear."
Boris - Assistant Store Manager