The controller who processes all of the personal data we collect and store is:
Ace & Tate Holding B.V., located in (1097 BA) Amsterdam at Stephensonstraat 19, the Netherlands and registered at the Chamber of Commerce in the Netherlands with the number 56577710 and its group companies.
If you have any questions or remarks, please contact our customer experience department (firstname.lastname@example.org).
We collect and store information from visitors of our stores and website, including when you register an account to buy products or receive information from our company through either the form on our Website or by e-mail with your request for information.
In the form on our Website we may ask you to provide any of the following personal data:
You may also contact us at any time through email to request information. If you send us such an email, we may process the personal data and information provided in your email.
We may combine the information you have provided with other information we have collected about you, both online and in person (including your purchase history, your address, gender, prescription details and/or purchase date), along with information that we receive from public information sources and external parties (e.g. Google, Facebook or Weather.org).
When you use our Website, we may collect and register your IP address. Your IP address will be stored in a temporary log file. We may share information regarding your use of our Website with our trusted subsidiaries, affiliates, and partners, as described further in Articles 3.2 and 3.3, below.
We process your personal data, as described in Article 2.1, for the following purposes:
to secure our business goals:
analysis of personal data (e.g. purchase history, prescription details, shipping country and/or city, language, gender) to provide personalised services offers:
to send you our weekly email newsletter with offers and information about similar products and services, only if you have specifically opted in for this. Please note that you can always object to such use, via the ‘unsubscribe’ link in our email newsletters or to unsubscribe from your Account page after logging in via /login;
We may provide your personal data, as described in Article 2.1, to our subsidiaries, affiliates, and partners, including our retail stores located in your region, in connection with marketing and promotional materials related to our products and Services. As such, you may be contacted by our local retail stores may contact you with such materials. If you would prefer to opt out of any such communications, please send an e-mail to our customer experience department at (email@example.com).
We will only make personal data available to third parties that are involved in the execution of your order (i.e. for virtual try-on). These third parties process personal data according to our instructions and any such use shall be our full responsibility. Any such data made available is recorded, and any such third parties are also made parties to processor agreements. We do not pass on your personal data to other third parties unless we are legally obliged to do so.
We use the automatically generated information, as described in Article 2.2, and your company data and personal data, as described in Article 2.1, to conduct aggregated analyses for internal research and statistical and strategic purposes ("Aggregated Information"). This Aggregated Information does not identify you or your company. We use the Aggregated Information to optimize our Website, Services and products and learn more about the use of our Website and products so we can improve them.
We shall process the personal data for a period of two years after your last order, or for as long as legally required or necessary and allowed for the purpose(s) for which it was obtained. Immediately after these periods we will destroy the personal data and/or anonymise them.
The criteria used to determine our retention periods include, but may not be limited to: (i) the duration of our ongoing relationship with you and the Services we offer you; (ii) whether or not we are subject to any legal obligation(s); and (iii) any other legal necessity (such as applicable limitation period(s), litigation, or internal or external investigations).
Notwithstanding Article 5.1, we may process the personal data for a longer period (i) if you ask us to retain data for another two year period, (ii) in order to comply with statutory retention periods (such as those required by tax legislation), or (iii) in order to prove compliance with applicable statutory obligations (such as the GDPR or e-mail marketing legislation).
If you request deletion of your personal information by contacting us through the process described in Article 8, all of your personal information collected through our Website shall be deleted, as required by applicable law, unless we are obligated to retain such information, whether by law, to complete the transaction for which the information was collected, or for internal use.
Any personal information we collect and store is treated as confidential. As such, we shall take appropriate technical and organizational measures to safeguard and protect the personal data against any accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access or against any other unlawful or unauthorized processing of such personal data. These measures guarantee an appropriate level of security given the risks related to processing and the nature of the data. For example, we use Security Socket Layer encryptions during your order process and completion of our registration form.
Without prejudice to Articles 3, 7.1, and 7.2, we don’t transfer any personal information or personal data to any third party without your explicit permission, unless we are obliged to do so under applicable legislation or by order of the competent supervisory authority.
However, please note that we may transfer your personal data and the information to our local shops, as set out in article 3.2.
You have the right to obtain our confirmation as to whether or not we process your personal data, on request. The personal details you provide when registering with us a client can be viewed and altered at anytime by yourself through your account on the Website. You are also entitled to send our customer experience department (firstname.lastname@example.org) a request to receive such information. Furthermore, you are entitled to send our customer experience department at (email@example.com) a request to access, receive, rectify or erase your personal data. We will process your request immediately and in accordance with the GDPR and we will send you a response without undue delay, at least within one month after the receipt of your written request.
Under California law, customers of Ace & Tate who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please contact our customer experience department at (firstname.lastname@example.org)
You are entitled to object to our processing of your personal data at any time. Upon any such objection, we shall no longer process your personal data, unless we demonstrate 1) compelling legitimate grounds for the processing which override your interests, rights and freedoms, or 2) to establish, exercise, or defend any legal claim(s). We will send you a response without undue delay, not to exceed one month after the receipt of your written request.
If you have any complaints regarding our data processing or your previous requests, you can contact our customer experience department at (email@example.com).
If you have any further questions or comments, please contact our customer experience department at (firstname.lastname@example.org).
Because Ace & Tate is a global company, your personal data may be stored and processed in every country where we have facilities or service providers. By using our Services or by giving us permission (where required by law), you hereby agree that your information may be transferred to countries other than the country where you live, where other data protection laws may apply than in your own country. Appropriate contractual and other measures have been taken to protect personal data when sent to our subsidiaries or third parties in other countries.
Some countries outside the European Economic Area (EEA) are recognized by the European Commission as countries where an appropriate level of data protection applies according to the EEA standards here). For transfers from the EEA to countries that in the opinion of the European Commission do not offer sufficient protection, we have ensured that adequate measures have been taken, among other things by ensuring that the recipient is bound to EU standard data protection provisions, EU-US Privacy Shield certification, or an EU-approved code of conduct or certification to protect your personal data. You may receive a copy of these measures by contacting customer experience department at (email@example.com), as explained in Chapter 8 (Your rights with respect to your personal data) above.
Amsterdam, The Netherlands, November 2019
Our stores are temporarily closed due to the spread of COVID-19, but in the meantime, you can continue to shop online. We will share updates on our COVID-19 Response page. Stay safe <3
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