Our mission is to be a driver of positive change within the eyewear industry.
We take responsibility for the impact our actions have on the environment, and strive to reduce that impact. Our aim is to reach net-zero emissions by 2030.
In addition, we aim to create a positive impact on the communities and societies we engage with, by improving our value chain, designing and building stores responsibly, looking after our employees and customers, and implementing recycling initiatives.
We actively work on minimising our environmental footprint — measured through annual CO2 and LCA reports and used as a benchmark for improvement.
Our HQ is in Amsterdam, our 70+ stores are in ten different countries across Europe and our supply chain spans continents. We are committed to ensuring each individual in our global team feels valued, respected and protected.
We aim to create eyewear that does not harm the environment in its design, production and end of life and therefore, are continuing our research for ways to make our products and packaging as circular as possible.