Goals

We have clear goals for 2020 and big ambitions for 2030 and beyond. It’s all part of our journey to becoming more responsible. 

Product and packaging

peope
  • Make 100% of our collection from responsible materials such as bio- and pre-production recycled acetate, by the end of 2020.

  • Remove all unnecessary packaging (like paper cards and boxes) by 2020.

  • Produce all packaging from 80% sustainable materials by November 2020. 

  • Invest in reusable packaging or set up a recycling initiative for packaging by 2021.

People

product
  • Have Code of Conduct signed by factories we work with indirectly, e.g. our acetate, lens and metal suppliers, by July 2020.

  • Become a certified B Corporation (focusing on environmental and social performance) by 2021.

Impact

impact
  • Reduce our average emissions per frame by 10% in 2020, compared with 2019 (read more).

  • Reduce our average emissions per frame by 15% in 2021, compared with 2020.

  • Offset 100% of our CO2 emissions by 2020.

  • Become 100% carbon neutral by 2030.

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